Marketing Theory and Application (4CR) - Online Facilitation

MKT5024-Marketing Theory and Application (4CR)

Key Skills Required

• Marketing theories, models, and frameworks
  

• Market insights and consumer behaviour
  

• Marketing research and market analysis
  

• Branding and market positioning
  

• Marketing management and strategic planning
  

• Sustainable marketing and business growth
  

• Critical evaluation of marketing theories and practices
  

• Analysis of contemporary marketing and industry issues
  

• Strategic problem-solving and decision-making
  

• Application of marketing concepts to real-world business scenarios
  

• Ability to develop and evaluate marketing strategies
  

• Ability to support Master’s-level assessments and case-based learning
  

Desired Candidate Profile

• PG/Doctoral degree with distinction or first-class from a top university in India;
  

• At least 5 years of corporate experience and/or teaching experience in the relevant fields at a leading university or college (Note: Candidates with formal teaching experience at a university or college are preferred);
  

• Empathetic, ambitious, warm, and outgoing personality willing to work closely with people from diverse cultures;
  

• Proficient in the English language; excellent oral and written communication
  

• Must possess a working laptop and have access to a high-speed (>10 MBPS) stable internet connection;
  

• Ability to quickly learn and use technology platforms for interacting with students, including the host university’s LMS and LINCtrac (training on these platforms will be provided).
  

The candidate needs to be available between 2.30 pm and 7 pm IST every day.

Roles & Responsibilities

LINC Fellows will be responsible for providing:

1. Subject matter guidance to a group of 25-30 undergraduate online students;
   

2. Support in learning skills like academic writing, research and time management;
   

3. 1:1 and small group tutoring sessions;
   

4. Guidance on relevant reference material;
   

5. Assessment marking with long-form feedback
   

6. Management of discussion forums; and
   

7. Proactive, prompt and personalised support to student queries and issues.
   

LINC Fellows will be expected to promptly interact with students over email or calls/online sessions from locations of their convenience (e.g., home, office, etc.).