Marketing Video Producer/Editor

Position Summary

The Video Producer / Editor is a key member of Louisiana Economic Development’s Marketing & Creative team, responsible for capturing and crafting compelling visual stories about the people, businesses, communities, and industries shaping Louisiana’s economy.

This role combines advanced video production and editing skills with strong creative storytelling instincts. While the position contributes to pre-production planning, its primary responsibility is execution: leading production on-site and taking ownership of the quality of post-production.

The ideal candidate can recognize authentic moments in the field, make strong visual and technical decisions during production, and transform raw footage into polished, emotionally resonant stories that show the human impact of economic development in Louisiana.

Role Mission

To create powerful visual stories that make economic development feel personal, authentic, and meaningful building pride, connection, and understanding through exceptional production and editing.

Production

• Lead the creative and technical execution of LED video productions in the field and studio.
• Translate established creative direction and project goals into strong visual execution.
• Capture compelling interviews, b-roll, environmental footage, workplaces, communities, events, and authentic human moments.
• Lead camera, lighting, audio, composition, and other on-site production decisions.
• Help subjects feel comfortable and natural on camera.
• Operate professional cameras, lighting, audio equipment, stabilizers, drones, and related production tools.
• Recognize unexpected storytelling opportunities during production and adjust creatively when needed.
• Collaborate with producers, creative directors, writers, project managers, and other creative partners.

Post-Production

• Take primary ownership of the creative and technical quality of video projects during post-production.
• Shape interviews, footage, music, natural sound, graphics, and other assets into clear, emotionally compelling narratives.
• Demonstrate strong judgment in pacing, story structure, interview selection, visual sequencing, music, sound design, and overall polish.
• Perform professional editing, color correction, audio finishing, captioning, and final delivery.
• Create or integrate motion graphics, titles, lower thirds, typography, and branded visual elements.
• Create long-form, short-form, social, vertical, and platform-specific versions of content.
• Ensure all final work meets LED brand, accessibility, creative, and technical standards.

Creative Collaboration

• Contribute production expertise during creative and pre-production discussions.
• Provide input on shot needs, interview approach, locations, visual direction, and production requirements.
• Review creative briefs and project goals to understand the audience, message, tone, and desired outcome.
• Partner with producers and creative leadership to ensure production plans support a strong final edit.
• Contribute creative recommendations without carrying primary responsibility for story sourcing, scheduling, or project management.

Production Systems & Technology

• Maintain expertise in current cinematography, editing, motion graphics, audio, social video, and digital storytelling techniques.
• Use AI-assisted and modern production tools to improve workflows such as transcription, footage logging, captioning, audio cleanup, and content versioning.
• Maintain organized project files, footage, graphics, audio, masters, and final assets.
• Follow strong media management, backup, archival, and digital asset management practices.
• Troubleshoot common production and post-production issues and recommend improvements to workflows and equipment.

Required Skills and Experience

• Advanced professional video editing and cinematography skills.
• Strong understanding of documentary-style and human-centered storytelling.
• Exceptional sense of pacing, emotional arc, visual continuity, music, and sound.
• Expertise with professional editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or equivalent.
• Working knowledge of motion graphics tools such as Adobe After Effects.
• Strong knowledge of professional cameras, lighting, and audio systems.
• Ability to capture authentic, emotionally resonant moments and translate them into compelling finished stories.
• Ability to work independently and make strong creative and technical decisions in the field.
• Strong collaboration, communication, and interpersonal skills.
• Ability to manage multiple projects and deadlines without sacrificing quality.
• Experience creating both cinematic long-form stories and fast-turn digital or social content.

Preferred Qualifications

• Seven or more years of professional experience in video production, cinematography, editing, documentary, branded content, journalism, or related creative work.
• Experience producing human-interest, editorial, documentary, or cinematic corporate storytelling.
• Experience filming executives, employees, entrepreneurs, community members, and individuals with little on camera experience.
• Experience working in industrial, manufacturing, business, community, event, and field environments.
• Drone production experience and FAA Part 107 certification are preferred.
• Bachelor’s degree in film, video production, digital media, journalism, communications, or a related field is preferred. Equivalent professional experience may be considered.

A professional portfolio or reel demonstrating exceptional editing, cinematography, storytelling, and production ability is required.

Key Performance Indicators

• Production Excellence - Consistently capture strong interviews, visuals, audio, and authentic moments that support exceptional storytelling.
• Post-Production Quality - Deliver polished, emotionally compelling work with strong editing, pacing,sound, color, and overall production value.
• Storytelling Impact - Create content that demonstrates the human impact of economic development in a memorable and authentic way.
• Reliability and Collaboration - Meet deadlines, manage assets responsibly, and collaborate effectively with producers, creative leadership, project managers, and other team members.