Marketing - Visual Content Strategist
The Visual Content Strategist is a customer-focused storyteller who owns the video and photography pipeline — planning, capturing, editing, and delivering professional visual content that shows who Geoprobe® is, what we build, and why it matters. Working alongside marketing teammates also skilled in digital photography and videography, you'll scout locations, coordinate shoots, and produce polished videos and photos on deadline while also contributing written content for use across marketing media. One day you're in the field photographing a machine in action; the next you're filming a service tutorial or interviewing an employee for a recruitment video. Success comes from collaborating across teams, uncovering stories that help customers succeed, and consistently delivering quality visual content that strengthens brand presence and deepens customer connections.
Interested in applying? Save time, apply directly at geoprobe.com/join-our-team
Responsibilities
- Own the video and photography pipeline — scout locations, plan and coordinate shoots across teams — managing projects from concept through delivery
- Capture and edit professional photos and videos of machines, tools, people, and events
- Produce videos that tell stories, showcase product benefits, or explain processes
- Draft video scripts, including voiceover and onscreen text
- Write clear, engaging content for case studies, email/social campaigns, and web pages
- Proof work for accuracy and brand consistency before review
- Build understanding of company culture, products, and customer needs
- Develop relationships across departments to find storytelling opportunities
You might be a good fit if you...
- Thrive behind the camera and feel confident working around heavy equipment
- Take ownership of projects from initial concept through final delivery, driven to get projects across the finish line
- Communicate effectively with people across departments to coordinate shoots and draw out stories
- Enjoy a variety of visual and written communication projects
- Manage multiple projects while adapting to changing priorities
- Have a sharp eye for detail and a commitment to producing high-quality visual content
Requirements
- Bachelor's degree in marketing, communications, journalism, photography/videography, or related field — or equivalent experience
- 3+ years of professional video/photo production experience (portfolio required)
- Advanced photography and videography skills — capture and editing
- Proficiency in Adobe Premiere and Photoshop
- Strong writing, editing, organizational, and time-management skills
- Strong communication skills and ability to coordinate across teams
- Mechanical aptitude and comfort around heavy equipment
- Certified drone pilot or willingness to obtain certification
Bonus
- Familiarity with Lightroom and After Effects
- Experience with short-form animation and/or SolidWorks modeling
- Video promotion experience on YouTube or other social platforms
- Understanding of appropriate use of AI applications in marketing
Benefits
- 401(k)
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid time off
- Profit Sharing
Geoprobe Systems® is an Equal Opportunity Employer.
Skills
As published by workable · 10 questions
Basics
First name, Last name, Email, Nickname, Phone, Address, City, State, Zip, Photo, Date You Can Start, Desired Hourly or Annual Salary, Pay Type, Are you employed now?, Have you ever applied to this company before?, Type of Employment Desired, How did you hear about this position?, If referred by a Geoprobe® Employee, please let us know who!, Resume, Wage of Current or Most Recent Employer, Mechanical Skills (Hands-On Skills), Other Skills, Are you bilingual? If so, what languages., Do you have a CDL (commercial driver's license)?, Employer 1: Is this your current employer?, Employer 1: Name & Location (most recent employer), Employer 1: Start Date, Employer 1: End Date, Employer 1: Reason for Leaving, Employer 1: Wage, Employer 1: Wage Type, Cover letter, Are you able to perform the essential functions of the job for which you are applying, with or without a reasonable accommodation (see the Job Description)?, Are you able to work the schedule and travel requirements of the job for which you are applying (see the Job Description)?, Are you legally eligible for employment in the United States? In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document upon hire. Kejr Inc. dba Geoprobe Systems® participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.., Are you at least 18 years or older? If no, you may be required to provide authorization to work., We reserve the right to request a pre-employment examination if such a request is strictly job related and to investigate or verify any and all of the information provided in this Application for Employment. Do you understand and agree that as part of the pre-employment process we may ask you to obtain a physical examination, and that you may be submitted to a drug and alcohol screening test?, We reserve the right to conduct a background investigation as part of the pre-employment process. Do you understand and agree to this?, The intent of the Company is to prevent the hiring and/or continued employment of persons who, due to the use of alcohol or illegal drugs, may harm themselves or others, or cause damage to property. All offers of employment will be contingent upon satisfactory results of a drug test. If a pre-employment drug test indicates illegal drug use, the applicant will not be eligible for employment at the Company. Upon employment, the Company may request an employee, as a condition of his or her employment, to undergo drug and/or alcohol testing if the Company has a reasonable belief that the employee may be under the influence of illegal drugs or alcohol. I understand and agree that I may be subject to drug and alcohol screening as defined herein., “I certify that the facts contained in this application are true and complete to the best of my knowledge and understanding that, if employed, falsified statements onthis application shall be grounds for dismissal. I authorize investigation of all statements contained herein and the references and employers listed above to give you any and all information concerning my previous employment and any pertinent information they may have, personal or otherwise, and release the company from all liability for any damage that may result from utilization of such information. I also understand and agree that no representative of the company has any authority to enter into any agreement for employment for any specified period of time, or to make any agreement contrary to the foregoing, unless it is written and signed by an authorized company representative. This waiver does not permit the release or use of disability-related or medical information in a manner prohibited by the Americans with Disabilities Act (ADA) and other relevant federal and state laws. I understand that a consumer credit report or criminal records check may be necessary prior to my employment. If such reports are required, I understand that, in compliance with federal law, the company will provide me with a written notice regarding the use of these reports and will also obtain a separate written authorization from me to consent to these reports. I also understand that a poor credit history or conviction will not automatically result in disqualification from employment.”, To help us comply with federal equal opportunity record keeping, we appreciate you voluntarily providing the following information. Completion of this data will not affect your opportunity for employment or terms or conditions of employment. The information provided shall be held in the strictest confidence and will be maintained in a separate file. Completion of this form is required, but you have the option to select "I do not wish to answer." Race / Ethnicity, Gender, Individual with a Disability: any person who has a physical, sensory, or mental impairment which "materially" (Minnesota) or "substantially" (federal) limits one or more major life activities, or has a recored of or is regarded as having such an impairment. "Individual with a Disability" does not include an alcohol or drug abuser whose current use of alcohol or drugs renders that individual a direct threat to property or the safety of others.
Short answers (1)
- Link to examples of your work
Pick from a list (9)
- Are you able to work without requiring sponsorship for visa status (either now or in the future)?
- The location for this job is in Salina, Kansas. This is a requirement for the job. If you are not in the area, are you willing to relocate to the Salina, Kansas area?
- Working on-site in Salina, Kansas is required for this position. It is NOT a remote job. Are you willing to work on-site?
- How would you describe your experience with Adobe Premiere Pro?
- How would you describe your hands-on experience in video and photography?
- How would you describe your experience with Adobe After Effects?
- How would you describe your experience with Blender?
- How would you describe your experience with Adobe Photoshop?
- How would you describe your experience with Adobe Illustrator?