Маркетолог (Meta Ads, Facebook Ads, Mobile Apps)
Summary
Run Meta/Facebook ad campaigns for a Spanish fintech lending app, optimizing for installs, registrations, and in-app actions using AppsFlyer/Adjust and Meta tools.
We are an international fintech company that has been operating in the Spanish online lending market since 2025. We are looking for a Meta / Facebook Ads Specialist who will be responsible for launching, optimizing, and scaling advertising campaigns in Meta Ads (Facebook / Instagram) for our mobile application.
We are looking for a specialist who understands the full user journey — from the first ad impression on Meta / Facebook through installation, registration, key in-app events, and the final business result.
What we offer:
Competitive salary with the opportunity for salary reviews based on your performance and results.
Fully remote work.
The opportunity to work with our own mobile product and directly contribute to its growth and scaling.
Access to modern analytics, tracking, and automation tools.
Direct collaboration with marketing, analytics, design, and development teams without unnecessary bureaucracy.
The opportunity to test new approaches, scale successful advertising campaigns, and implement your own ideas.
A results-driven team focused on fast decision-making and professional development.
Responsibilities:
Launch, optimize, and scale advertising campaigns in Meta Ads / Facebook Ads (Facebook and Instagram).
Promote our mobile application through Meta Ads and Facebook Ads, focusing on installations, registrations, and subsequent target user actions.
Analyze the full user funnel: impression → click → installation → registration → target action.
Optimize Meta Ads / Facebook Ads campaigns based on in-app events.
Monitor and improve key performance metrics: CPI, CPA, CAC, CPE, ROAS, LTV, Retention, ARPU.
Work with AppsFlyer or Adjust and ensure accurate event tracking between the application, MMP, and Meta.
Test new audiences, creatives, offers, and advertising strategies in Meta Ads / Facebook Ads.
Analyze traffic quality, identify growth opportunities, and scale successful campaigns.
Prepare regular reports and collaborate with development, design, and analytics teams.
Requirements:
2+ years of experience working with Meta Ads / Facebook Ads.
Hands-on experience promoting mobile applications through Meta (Facebook / Instagram).
Experience with AppsFlyer or Adjust is required.
Experience in performance advertising.
Experience working in highly competitive or “grey” verticals: fintech, lending, loans, crypto, gambling, betting, or related industries.
Hands-on experience launching Meta / Facebook Ads campaigns focused on installations, registrations, and subsequent conversions.
Understanding of Meta SDK, Meta Pixel, Conversion API, and mobile attribution principles.
Experience optimizing Meta Ads / Facebook Ads campaigns based on in-app events.
Strong understanding of key performance metrics and the ability to analyze mobile traffic quality.
Strong analytical thinking, independence, and a results-oriented mindset.
Tools:
Meta Ads Manager
Facebook Ads
Meta Events Manager
Facebook / Instagram
AppsFlyer or Adjust
Firebase
Google Analytics 4
Looker Studio, Power BI, Metabase, or similar BI systems
Excel / Google Sheets
Keitaro, Binom, RedTrack, or other trackers
CRM and internal analytics systems
Nice to have:
Experience in fintech, lending, payday loans, or MFOs.
Experience promoting Android APKs or PWAs.
Hands-on experience buying mobile traffic through Meta / Facebook Ads.
Understanding of SKAdNetwork, ATT (App Tracking Transparency), and iOS attribution specifics.
Experience with A/B testing creatives and scaling advertising accounts.
Experience managing large advertising budgets.
Understanding of post-conversion metrics: approve rate, retention, LTV, repeat loans, or repeat purchases.