MarTech and Loyalty Specialist - Internal
MarTech and Loyalty Specialist
As a MarTech and Loyalty Specialist, you’ll support the development and optimization of our digital platforms—including website, app, and owned technologies—to deliver seamless, customer-led experiences. You’ll play a key role in enhancing loyalty program communications, managing CRM journeys, and integrating marketing technologies across our ecosystem.
As with all positions, this person embodies the core essence of the London Drugs Brand Framework by always going above and beyond the expected.
Key Responsibilities
- Develop and implement content and templates across ecommerce, loyalty, pharmacy, and app platforms
- Apply UX/UI best practices to improve customer journeys and digital engagement
- Conduct quality assurance tests and end-user reviews for website releases
- Execute loyalty program communications via email, SMS, and app push notifications
- Manage CRM-driven campaigns and customer journeys using platforms like Microsoft D365
- Schedule, proof, and deploy digital assets across owned platforms
- Maintain documentation for wireframes, brand standards, and layouts
- Collaborate on tech stack integrations (owned and third-party)
- Advance email automation, triggers, and segmentation strategies
- Ensure secure migration and handling of personally identifiable information (PII)
- Stay current with web technologies including HTML5, XML, JSON, CSS, and JavaScript
- 3+ years of experience in web production, digital marketing, or graphic design
- Post-secondary education in Marketing, Graphic Arts, or related field
- Strong communication and stakeholder engagement skills
- Proficiency in HTML, CSS, and Adobe Creative Suite (or similar)
- Experience with CRM platforms and customer journey execution
- Knowledge of Microsoft D365 Marketing (Customer Insights) preferred
- Familiarity with CASL and SEO best practices, GDPR is an asset
- Portfolio showcasing past work or design materials
London Drugs is an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required.