MarTech Architect
The role involves designing scalable MarTech architectures, leading content management and personalization initiatives, defining integration strategies, and collaborating with business and marketing teams to deliver digital transformation solutions. The ideal candidate has strong leadership, API integration, cloud, data governance, and content strategy experience. Experience in Adobe Experience Cloud, Customer Data Platforms, Salesforce Marketing Cloud, and AI-driven personalization is an added advantage.
Collaborate with business stakeholders to assess client technical ecosystems, identify capability gaps, and analyze overall performance.
Define technical architecture and capture decisions for Marketing systems, including Content Management, Personalization, A/B Testing, CDP, Assets and Work Management, etc.
Recommend MarTech solution architectures and best practices aligned with client objectives.
Lead technical requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects.
Design and implement data and content strategies for multiple consumer environments, enhancing personalized targeted experiences and driving business value.
Design and implement data layer contracts, tagging standards, consent gating, and data integrity systems.
Collaborate with cross-functional teams to integrate MarTech technology and measurement components.
Define strategy, roadmaps, MVP, implementation, maintenance, consolidation, and deprecation of MarTech platforms.
Optimize client ecosystems and enable capabilities across an omni-channel marketing data system.
Enforce performance, accessibility, SEO, and privacy, with clear ownership when one is breached.
Degree in an associated field and/or advanced certification with demonstrable market experience.
Senior-level experience (10+ years) in the MarTech space.
Senior-level IT experience (10+ years) with Agile methodologies.
Full lifecycle implementation experience using various SDLC methodologies.
Senior-level experience in architect roles, designing and developing complex technology architectures, workflows, best practices, and governance guidelines.
Senior-level experience in Digital Strategy/Digital Transformation.
Expertise in architecture and design of marketing, advertising, personalization, and data orchestration technologies for MarTech/digital projects.
Cloud infrastructure fluency (AWS or equivalent): serverless compute, secrets management, observability, and cost control.
Strong integration fundamentals: OAuth/OIDC, SAML, REST, webhooks, idempotency and reconciliation, durable asynchronous processing
Preferred:
Deep enterprise DXP experience (Adobe Experience Manager, Uniform.dev, Contentful or similar) and familiarity with headless delivery models.
Production experience with modern web delivery: React/Next.js, edge platforms and CDNs, server rendering, caching, and redirect management.
CI/CD ownership at scale: pipelines, environment strategy, automated quality and performance gates, and safe release and rollback practice.
Structured content and DITA, and B2B experience in manufacturing, industrial, or dealer/distributor networks.