MarTech Lead, DCoE and MarTech, AWS Marketing
Posted Updated
We are seeking an experienced Senior MarTech Platform Specialist to lead the hands-on implementation, optimization, and scaling of Adobe Experience Platform (AEP), marketo, SFDC, or any other marketing automation and its connected ecosystem within AWS Marketing. This role combines deep technical platform expertise with strategic operational thinking, owning everything from identity resolution and journey orchestration to the frameworks and processes that enable cross-functional teams to deliver personalized customer experiences at scale. The ideal candidate thrives at the intersection of platform engineering and business strategy, translating complex organizational needs into scalable, production-ready solutions while driving continuous improvement through data-driven insights.
Key job responsibilities
- Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)
- Translate campaign strategies into platform-native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions
- Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates
- Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards
- Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform
- Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues
- Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes
- Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform
- Develop and present data-driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives
Key job responsibilities
- Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)
- Translate campaign strategies into platform-native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions
- Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates
- Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards
- Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform
- Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues
- Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes
- Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform
- Develop and present data-driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives