Martech Product Manager

The Martech Product Manager partners with Marketing, Digital, Personalization, Analytics, UX, and Technology teams to define and deliver the roadmap for Marketing Content Management System (CMS). This role is responsible for the strategy, planning, prioritization, and execution of platform capabilities that enable marketers to efficiently create, manage, personalize, and publish marketing content and landing pages across Hyatt's digital ecosystem.

The Martech Product Manager serves as the product owner for Marketing CMS platform, balancing business priorities, user experience, technical modernization, and operational excellence while collaborating with engineering teams to deliver scalable solutions.

The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

POSITION RESPONSIBILITIES:

• Define and drive the product vision, roadmap, and strategy for Marketing CMS platform.

• Partner with Marketing, Digital, Content Operations, Personalization, CRM, Creative, and Technology teams to understand business objectives and translate them into scalable platform capabilities.

• Own and prioritize the product backlog, ensuring alignment with business value, technical dependencies, and strategic priorities.

• Lead product discovery activities including stakeholder interviews, user research, workflow analysis, and feature prioritization.

• Write and maintain product requirements, user stories, acceptance criteria, and release documentation.

• Collaborate closely with Engineering, UX, QA, and Architecture teams throughout the Agile development lifecycle.

• Drive enhancements supporting marketing content authoring, landing page creation, reusable content components, personalization, publishing workflows, localization, and content governance.

• Partner with Marketing and Content Operations teams to improve campaign velocity, content reuse, and marketer productivity.

• Define success metrics, monitor platform adoption, analyze user feedback, and identify opportunities for continuous improvement.

• Support integrations with CRM, CDP, Digital Asset Management (DAM), personalization, analytics, and marketing automation solutions.

• Represent the Marketing CMS platform with leadership and cross-functional stakeholders.

• Promote enterprise adoption of platform capabilities and demonstrate core values.

EXPERIENCE AND QUALIFICATIONS:

Required Skills –

• Strong communication skills with business and technical audiences.

• Experience as a Product Manager supporting enterprise marketing technology, CMS, or digital experience platforms.

• Proven ability to define product vision, prioritize roadmaps, and deliver enterprise software products.

• Experience managing Agile product backlogs, user stories, and acceptance criteria.

• Strong understanding of CMS platforms, personalization, digital marketing, and customer experience technologies.

• Experience working with Engineering, UX, Marketing, Analytics, and Architecture teams.

• Ability to make data-driven prioritization decisions.

• Strong stakeholder management and organizational skills.

PREFERRED SKILLS:

• Experience with Adobe Experience Manager, Contentful, Sitecore, Optimizely, or similar CMS platforms.

• Experience with CDPs, DAM, CRM, personalization, or marketing automation platforms.

• Familiarity with API integrations and headless CMS architecture.

• Experience with SEO, accessibility, and content governance.

• Hospitality, travel, loyalty, e-commerce, or customer experience

EDUCATION:

Bachelor's degree in Business, Marketing, Information Systems, Analytics, or a related field preferred; equivalent practical experience considered.

Additional Skills & Qualifications

This is a Product Management role, not a Content Manager role. Candidates should demonstrate experience owning product strategy, delivery, and roadmap planning for CMS or marketing technology platforms.

Nice to Haves

- Headless CMS experience

- CDP, CRM, DAM, personalization, or marketing automation platforms

- SEO and GEO (Generative Engine Optimization) knowledge

- Hospitality, travel, loyalty, or ecommerce experience

- Experience building business cases and evaluating vendor solutions

Additional Skills & Qualifications

- Experience working in large, highly matrixed enterprise organizations

- Strong leadership, collaboration, and influence skills

- Experience working directly with designers, engineers, and business stakeholders

- Familiarity with content migration and platform modernization initiatives

- Ability to balance strategic product vision with day to day delivery execution

- Bachelor's degree preferred; equivalent experience accepted

Job Type & Location

This is a Contract position based out of Chicago, IL.

Pay and Benefits

The pay range for this position is $65.00 - $75.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Aug 3, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.