Measurement Lead

Responsibilities

The Measurement team helps interpret it and understand the performance of advertising on our platform. We partner with advertisers and agencies to evaluate campaign effectiveness, uncover insights, and identify opportunities to optimise activity. Through data, collaboration, and thoughtful analysis, we help businesses build meaningful connections that drive measurable outcomes.

About the role

The Measurement Lead will oversee the Measurement Partners within their region and report to the Head of Measurement.

The Measurement Lead and the team will partner with leading clients and agencies to help them understand and measure the effectiveness of their investment on our platform. You will play a key role in shaping measurement strategies that support informed decision-making and long-term client success.

This role will also collaborate closely with cross-functional teams including Sales, Product Marketing, Measurement Product, and Business Marketing to ensure clients and agencies receive best-in-class support and insights.

You will have a collaborative and curious mindset and enjoy solving complex problems, developing people, and using data to drive impact. Success in this role comes from combining strong analytical thinking with thoughtful leadership and a commitment to helping others grow.

What you will do

Build, lead, and develop a high-performing team of measurement professionals

Partner with clients and agencies to deliver insights that deepen understanding of performance on the platform

Work closely with revenue and product teams to design and implement strategic learning agendas for clients and agency partners

Gather and elevate client and agency feedback to ensure it informs product development and partnerships

Collaborate with regional leadership to provide measurement perspectives and insights to key stakeholders

Partner with product and partnerships teams to prioritise measurement solutions that best support the region

Work with global teams to help shape the case for continued investment and growth across measurement, research, and data science capabilities

Qualifications

Minimum qualifications

Significant experience in digital advertising, measurement, or marketing analytics, ideally within large marketing organisations, agencies, or measurement providers across the Middle East and/or Africa

Experience leading or developing analytical teams, with a track record of building strong team cultures and delivering impact through data

A bachelor’s degree in a quantitative or analytical field, or equivalent practical experience. Postgraduate study in areas such as science, mathematics, operations, business, marketing, or research is a plus

Experience applying analytical methods and experimental design to solve complex business problems

Strong organisational and time-management skills, with the ability to prioritise effectively in dynamic environments

The ability to guide teams through complex decisions and deliver consistently high-quality work

Preferred qualifications

Experience leading client-facing or service-oriented teams

Familiarity with attribution methodologies and performance measurement frameworks

Experience working with advertising agencies or data-driven marketing organisations

Interest in working in a collaborative, fast-moving, global environment

Familiarity with regional industry initiatives or measurement organisations

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why join us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.