Measurement Lead (tvScientific)
Summary
Owns the measurement framework for Pinterest’s CTV and performance TV investment, building incrementality, attribution, and MMM strategies while translating complex data into client-ready insights.
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Role Summary
The Measurement Lead for tvScientific will own how we quantify, communicate, and optimize the impact of our CTV and performance TV investment. You will build the measurement framework for Pinterest + tvScientific, partner closely with Sales, CS, Product, and Analytics, and turn complex data into clear narratives that drive client decisions and revenue growth.
What You'll Do:
- Develop the end-to-end measurement strategy for tvScientific campaigns, including incrementality, attribution, MMM, and test-and-learn playbooks
- Design and operationalize standard reporting, experimentation frameworks, and learning agendas for priority advertisers
- Partner with Sales and CS to diagnose performance, craft insights, and package results into compelling client-ready stories and recommendations
- Collaborate with Product, Engineering, and Analytics to ensure Pinterest ⇄ tvScientific data quality, governance, and scalable pipelines for measurement
- Create repeatable templates - dashboards, one-pagers, and QBR materials - that make measurement easy to use for customer-facing teams
- Proactively identify measurement gaps and new opportunities, including new lift methodologies, vertical benchmarks, and creative/landing page insights
- Leverage AI-powered tools and workflows to accelerate insight generation, automate measurement reporting, and surface patterns across large datasets at scale
- Serve as the internal SME for tvScientific measurement: educate GTM teams, support strategic pitches, and represent the program in cross-functional forums
What We're Looking For:
- 7+ years in marketing science, media analytics, or performance measurement at a platform, DSP, TV/CTV partner, or analytics consultancy
- Deep hands-on experience with incrementality testing, attribution, and performance diagnostics for digital and/or CTV campaigns
- Strong SQL/Excel skills and familiarity with BI and visualization tools; able to QA and interpret complex datasets
- Excellent storyteller who can translate noisy, technical results into simple narratives and actionable client recommendations
- Proven track record working cross-functionally with Sales, Product, and Engineering to launch and scale measurement programs
- Comfortable operating in under-resourced, 0→1 environments with a bias to action and the ability to independently prioritize
- Bachelor’s degree in a relevant field such as Business or Marketing, or equivalent experience
- Experience with performance CTV platforms is preferred
- Experience in retail/e-commerce or other DR-heavy verticals is ideal
- Familiarity with privacy, data access groups, and governance for partner measurement integrations is a plus
In-Office Requirement Statement:
- We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
- This role will need to be in the office for in-person collaboration 1-2 times a year and therefore can be situated anywhere in the country.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found here.
Our Commitment to Inclusion: