Media Buyer (BGC)
Summary
Plan and execute paid ad campaigns on TikTok, Meta, and Google for major brands, track ROI, and optimize spend to drive conversions and reach.
About Us
Klaiya is an advertising agency specializing in brand and performance marketing, E-Commerce Services, and influencer Marketing. We are the center of excellence that helps businesses establish and develop their online presence and brand awareness. With a pool of Marketing Gurus, E-Commerce Experts, and Out-of-the-box creatives, we are one of the Philippines' leading digital marketing solution providers.
Brand We've worked with:
Nestle | Unilever | P&G | URC | Coca-Cala | Monde Nissin | Del Monte
Mega Prime Food | Xiao Mi | Infinix | Unilab | Lock&Lock | Anker | Huawei
Essential Functions
Campaign planning: Working with account manager and clients to understand their goals and target audiences, then developing and implementing media strategies
Managing budgets: Maintaining a campaign budget and managing media expenditures
Tracking performance: Using data and analytics tools to track and analyze campaign performance
Adjusting strategies: Making changes to the plan as needed to ensure maximum ROI
Reporting: Keeping clients updated on campaign strategies and results
Researching: Keeping up to date with industry research figures and new technologies
Collaborating: Working cross-departmentally to align campaign strategies and goals
Creating reports: Building client reports and internal account analysis.
Key objectives and metrics:
ROI
On-site conversions
Cost & click performance
Impressions/total reach
Website Traffic
Qualifications：
Bachelor's degree in Marketing, Communications, or related field.
Good communication skills with clients and the creative team. Organized self-starter with a penchant for data-driven decision-making. Exceptional organizational skills and works well under pressure.
Proficient in MS Office Suites (Word, Excel, PowerPoint)
At Least one year of experience in the digital marketing field.
Previous media buying experience in TikTok, Meta, Google
Excellent writing and editing skills with a keen eye for detail.
Creative thinker with the ability to generate innovative ideas.
Ability to work effectively both independently and in a team environment.
Strong organizational and time management skills with the ability to prioritize tasks and meet deadlines.
Benefits:
Relocation allowance program
Free device program
Excellent company culture
Stock Option Program
Work with local & international brands