Media Buyer Dating (only with Dating Experience)
Summary
Runs and optimizes paid ad campaigns across platforms like Meta, Google, and native networks to drive installs and revenue for dating apps, using performance metrics to scale profitable traffic.
Core Responsibilities
- Launching and managing advertising campaigns across multiple traffic sources (Meta/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks).
- Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
- Performance analysis and decision-making based on data.
- Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
- Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
- Scaling profitable campaigns while maintaining target profitability.
- Monitoring traffic quality and compliance with platform and partner requirements.
- Preparing daily/weekly reports.
- Following internal processes, security policies and confidentiality requirements.
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Requirements
- 2+ years of experience as a Media Buyer / User Acquisition Manager.
- Experience with one or more traffic sources:
- Meta (Facebook) Ads
- Google UAC
- Unity Ads
- Moloco
- Taboola
- Other Native Ad Networks
- Strong understanding of performance marketing metrics:
- ROI
- CPA
- EPC
- uEPC
- CTR
- CR
- CPC
- CPI
- LTV
- Experience launching and scaling mobile applications and link.
- Strong analytical skills and data-driven decision making.
- Experience with tracking platforms (Keitaro).
- Experience with A/B testing.
- Ability to evaluate and improve creative performance.
- Self-driven, responsible and result-oriented.
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Nice to Have
- Experience in Dating vertical.
- Experience with Android/iOS apps.
- Experience with affiliate marketing.
- Experience working with white/black lists.
- Experience with automated bidding strategies.