Media Buyer - Facebook (Meta), TikTok, Google
Summary
Manage and scale paid user acquisition campaigns across Meta, TikTok, Google Ads, and Apple Search Ads for subscription-based mobile apps. You'll optimize for ROAS, CPA, and subscription revenue while testing creatives, analyzing attribution data, and collaborating with designers to drive profitable growth with substantial ad budgets.
🚀 About the Role
We are looking for a Media Buyer (Meta / TikTok / Google Ads) to scale subscription-based mobile applications across Meta, TikTok Ads, Google Ads, and Apple Search Ads.
You will be responsible for launching, optimizing, and scaling user acquisition campaigns with a strong focus on profitability, creative testing, funnel optimization, and sustainable growth.
⚡ Responsibilities
Launch, manage, and scale campaigns across Meta Ads, TikTok Ads, Google Ads, and Apple Search Ads
Optimize campaigns towards CPA, ROAS, ROI, and subscription revenue
Build and optimize acquisition funnels (Ad → App Store / Google Play → Trial → Subscription)
Develop and test new creative concepts, hooks, audiences, and bidding strategies
Continuously analyze campaign performance and identify scaling opportunities
Monitor key metrics including CTR, CPC, CPM, CPI, CPA, Trial Conversion, ROAS, Retention, ARPU, and LTV
Collaborate closely with designers to produce and iterate high-performing creatives
Test new GEOs, audience segments, placements, campaign structures, and optimization strategies
Analyze attribution data and make data-driven optimization decisions
Scale winning campaigns while maintaining profitability and efficiency
Monitor traffic quality and identify performance fluctuations or tracking issues
✅ Requirements
2–3+ years of experience managing Meta Ads, TikTok Ads, or Google Ads campaigns
Strong understanding of performance marketing and mobile user acquisition
Experience promoting subscription-based mobile applications (Utilities, AI, VPN, Security, Cleaner, Productivity, etc.)
Experience with mobile attribution platforms:AppsFlyer
Adjust
Firebase Analytics
Google Analytics
Experience working with:Apple Search Ads (as a plus)
Google Play & App Store campaigns
Strong analytical mindset with the ability to interpret large datasets and optimize performance
Proven experience scaling campaigns with significant advertising budgets
Experience with Tier-1 markets (US, CA, UK, AU) is highly preferred
English level B1+
🔥 Nice to Have
Experience with iOS subscription applications
Experience running campaigns for Utilities, VPN, AI, SaaS, or Productivity apps
Knowledge of Meta Creative Strategy and TikTok performance creatives
Understanding of App Store Optimization (ASO)
Experience with SKAdNetwork, Privacy Sandbox, and mobile attribution
Experience with automation tools and reporting dashboards (Looker Studio, Power BI, Tableau)
Basic copywriting and creative strategy skills
🎯 KPIs
ROAS / ROI
CPA stability
Trial volume
Subscription volume
Advertising spend scaling
Revenue growth
Creative testing velocity
🎁 We Offer
Fully remote work
Fast decision-making and minimal bureaucracy
Access to substantial advertising budgets
Opportunity to work on global subscription-based mobile applications
Freedom to test new strategies and scale successful campaigns
Career growth to Senior Media Buyer, Team Lead, or Head of User Acquisition