Media Buyer FB (Senior)
Requirements:
Proven experience building and scaling Meta (Facebook) strategies across multiple GEOs/products in iGaming.
Strong understanding of player lifecycle, funnels, LTV, monetization, and performance metrics (CPA, ROI, NGR, GGR).
Expertise in audience segmentation, retargeting, campaign optimization (CBO/ABO), and budget scaling.
Advanced knowledge of Meta Pixel, CAPI, attribution, tracking, and troubleshooting discrepancies.
Hands-on experience with Keitaro (or similar TDS), postbacks, reporting, and campaign analytics.
Ability to analyze campaign performance, identify scaling opportunities, and optimize based on data.
Experience with creative strategy, A/B testing, competitor research, and preparing briefs for designers.
Knowledge of WebView/PWA funnels and traffic quality optimization.
Strong analytical skills, including cohort analysis and GEO performance planning.
Experience with Jira and cross-functional collaboration.
Nice to have:
Experience with Binom, Voluum, or RedTrack.
Server-side tracking and advanced Conversion API.
Automation tools and AI for media buying.
English level B2+
Responsibilities:
Launch and scale Facebook advertising campaigns
Manage and optimize advertising budgets
Analyze campaign performance and improve KPIs
Test creatives, audiences, and campaign strategies
Work with tracking systems and ensure data accuracy
Collaborate with designers, developers, and affiliate managers
Research new GEOs, audiences, and scaling opportunities
Share best practices and improve team processes
Benefits:
An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Corporate health insurance program for your well-being
Referral program enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
Yoga classes to help you stay active and energized
In-house Travel Service
Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
Corporate events, team buildings