Media Buyer

We are looking for a Senior Media Buyer to own paid acquisition in the financial publishing vertical on Meta and Google. We work with the top partners in the space, so you will have strong offers to run. Offer access is not the hard part — performance is. We need someone who can take a proven offer, find the angle, and make it profitable at scale.
This is a full ownership seat, not a maintenance role. You walk into a cold offer with no creative history, form a view on the angle within a day, get it live, kill what is not working fast, and scale what is. The strategy is yours to set, the decisions are yours to make, and you are judged on profit — not impressions, click-through rates, or how busy the account looks.
This is a hands-on senior individual contributor seat with serious budget behind it, and it stays that way.

Key Responsibilities

Take financial publishing offers from cold launch to profitable scale on Meta and Google
Own the full campaign lifecycle: research, angle selection, launch, optimization, scaling, and the decision to cut
Own the P&L on every campaign you run — payout, CPA, margin, and volume are your numbers to defend
Own the angle: decide the hook, who it speaks to, and why it will convert before anything gets designed
Brief designers, copywriters, and video editors with enough specificity that the first round is testable
Run a creative testing pipeline at the volume and cadence the platforms demand, including advertorials, pre-landers, and landing pages — test the full path, not the ad in isolation
Design clean test structures with kill rules and scale rules set in advance, and manage budgets against targets
Own tracking end to end: trackers, server-to-server postbacks, conversion APIs, pixels, and parameter hygiene — and debug attribution yourself
Validate that the numbers are real before scaling on them, and reconcile platform data against network and advertiser data
Own account structure, ad account health, and compliance with Meta and Google policy — we build for longevity, not a week of spend before a ban
Run competitive and market research continuously, and use AI tools where they genuinely increase creative and research throughput
Turn what works into documented playbooks and report on a clear cadence: what is spending, what is working, what gets cut

Requirements

Must Have
5+ years of hands-on media buying with direct ownership of spend and profitability — not agency reporting or campaign assistance
Big-budget experience: at least $100,000/month in ad spend you personally managed, sustained over time rather than in one spike
Financial publishing experience preferred; health direct response is the closest adjacent background
If not financial publishing, a track record across at least three distinct verticals (auto and home a strong plus) — a career inside a single niche is a mismatch here
Deep Meta expertise: account structure, testing frameworks, creative volume, scaling mechanics, and account health at high daily spend
Hands-on Google experience in at least one of Search, Demand Gen, YouTube, or Performance Max, with a real view on how it differs from Meta
Proven ability to take an offer from zero to profitable scale, with specific numbers you can walk through
Creative and angle ownership — you direct the creative and the funnel rather than waiting for assets
Tracking fluency: trackers, server-to-server postbacks, conversion APIs, and the ability to debug attribution yourself
Self-directed: able to run a full portfolio without a large support structure around you
Excellent English, written and verbal (C1 or above)

Nice to Have

Native buying experience on the major networks
Newsletter or subscription direct response background
Auto and home verticals, including insurance and home services lead generation
Subscriber acquisition and list-building economics — buying against lifetime value, not front-end conversion alone
Familiarity with advertorials, long-form sales pages, VSLs, and lead magnets
Fluency with AI tools for creative production, research, and analysis

Who We're Looking For

We're looking for someone who:
Has scaled offers profitably with real budget on the line, and can walk through the numbers on their best and worst campaigns without reaching for excuses
Treats multi-vertical range as an advantage and has a method for getting up to speed in an unfamiliar market
Thinks in angles before settings — creative and offer selection decide most of the outcome
Moves fast, decides fast, sets kill rules in advance and follows them
Works independently and wants to stay in the accounts, going deeper on the channels rather than away from them
Is comfortable being measured on profit, and comfortable saying when something is not working

What We Offer

Professional Growth
International and multicultural environment
Career development opportunities
Learning resources and corporate library
Work alongside a high-performing team
Access to modern tools and technologies
Benefits
Competitive salary
Paid vacation days
Paid sick leave days
Work-life balance
Team events and activities
Working Environment
Remote or modern office in Warsaw, Poland
Complimentary snacks, drinks, and office perks
Friendly and supportive team
Comfortable workspace

We look forward to meeting you!