Media Buyer
Summary
Media Buyer for dating/adult products plans, launches, and optimizes ad campaigns across networks to hit KPIs like CPA and ROI.
Voalax is a performance-driven project We are looking for a Middle Media Buyer who can independently manage campaigns and take responsibility for financial results within allocated budgets.
The Media Buyer is responsible for the full traffic acquisition cycle for products: planning, launch, optimization, scaling, and reporting.
This role involves working with clearly defined KPIs and regular communication with management.
Key Responsibilities
- Plan and launch advertising campaigns
- Purchase traffic via ad networks and direct deals
- Daily monitoring of spend, revenue, and core performance metrics (CPA, CPC, ARPU, ROI)
- Analyze traffic quality and improve campaign efficiency
- Conduct A/B testing of creatives, formats, and GEOs
- Scale profitable campaigns and optimize underperforming ones
- Work with tracking systems and auto-optimization tools
- Participate in developing creative hypotheses and preparing technical briefs
- Test new offers, formats, and traffic sources
- Conduct market and competitor research
- Prepare regular performance reports for management
Requirements
- 2+ years of experience in media buying
- Experience working with Tier-1 / Tier-2 GEOs
- Experience with banners, push, and native formats
- Strong understanding of performance models (CPC, CPA, RTB)
- Experience implementing and maintaining tracking systems (S2S, pixels)
- Strong analytical skills; confident with Excel / Google Sheets
- Ability to manage multiple campaigns simultaneously with large budgets
- Strong focus on financial performance and cost efficiency
- Upper-Intermediate English is a plus
Nice to have
- Experience with retargeting
- Experience with programmatic / RTB platforms
- Experience with Social Ads (Meta)
Conditions
- Fully remote position
- 5/2 work schedule, results-oriented (no micromanagement)
- Fixed salary plus KPI-based bonuses
- Ready-to-use infrastructure: accounts, budgets, tools
- Technical and operational support
- Established processes and clear workflows
Additional Information
We are looking for candidates who can work autonomously, make data-driven decisions, and take full ownership of results within entrusted budgets.
We would be glad to welcome you to our team!