Media Buying Manager
Posted Updated
Description
Lead the development and execution of integrated media buying strategies
across TV, digital, OOH, print, radio, and emerging media channels.
Oversee and manage relationships with external media agencies, ensuring
alignment with internal stakeholders across brand, product, and retail
marketing teams.
Conduct in-depth audience analysis and market research to guide data-driven,
targeted media investments.
Negotiate media rates, placements, and sponsorship deals to maximize
efficiency, value, and effectiveness.
Continuously monitor, optimize, and report on media campaign performance,
leveraging real-time analytics and post-campaign evaluations to drive
improvements.
Manage and track substantial media budgets, ensuring expenditures stay
within agreed limits while maximizing campaign ROI.
Maintain compliance with industry standards, brand guidelines, and regulatory
requirements, including SOX compliance.
Stay ahead of evolving media trends, emerging technologies, and innovative
channel opportunities within the UK automotive market. Prepare comprehensive post-buy analyses, highlighting performance insights,
effectiveness, and actionable recommendations for future initiatives.
Collaborate closely with senior management to inform strategic media
investment decisions and contribute to quarterly business reviews and
executive-level presentations.
Requirements
Bachelor’s degree in Marketing, Advertising, Media, or related fields.
5+ years’ experience in media buying, preferably within automotive, FMCG,
or agency settings.
Demonstrated expertise managing large-scale, multi-channel media campaigns
with proven results.
In-depth knowledge of the UK media landscape, consumer behavior insights,
and competitor benchmarking.
Proficiency with media planning/buying platforms and analytical tools (e.g.,
Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
Exceptional negotiation and agency/vendor management capabilities.
Strong analytical skills with a demonstrated ability to measure, report, and
optimize media performance effectively.
Proven experience in budget management, financial compliance, and ROIdriven
campaign execution.
Ability to multitask, maintain attention to detail, and deliver results under tight
deadlines.
Automotive industry experience highly desirable.