ITC

Discussion

Media Content Coordinator

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The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.

1. Media Content Creation

  • Develop impactful long‑form and short‑form content for earned, owned, and co‑created media.
  • Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points.

2. In‑Depth Research & Insight Generation

  • Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content.
  • Identify key trends across traditional media, digital platforms, and corporate/brand communication.
  • Perform environment scanning, including peer tracking and analysis.
  • Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compelling narratives.
  • Leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value-adding inputs.

3. Agency Coordination

  • Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench-marking their output.

4. Media Monitoring & Insights

  • Track, curate, and disseminate media clippings and related insights within the organization.

5. Archival Management

  • Maintain and manage systematic archiving and retrieval of key communications and media assets.

6. Presentation Development

  • Create high-quality presentations for internal and external stakeholders to amplify the company’s messaging.

7. Cross-Functional Collaboration

  • Work closely with content, digital, and internal communications teams within CCD.
  • Coordinate with multiple ITC businesses/divisions to meet media content needs.
  • Support CCD and other functions in PR events and on-ground media initiatives.


Requirements

Qualifications & Skills

  • Post Graduate degree, preferably in Mass Communication, English, or Economics from a reputed university.
  • Executive or self-skilling courses in communication, branding, Microsoft Office, or AI (for content).
  • 6–10 years of relevant experience in content creation within PR agencies, journalism (preferably desk roles), or corporate communications in large companies.
  • Excellent writing skills.
  • Strong communication and coordination skills.
  • Thorough understanding of traditional media, new‑age media, multimedia, social media, and influencers.
  • Sharp eye for discovering news.
  • Knowledge of economic, social, and environmental issues.
  • Ability to manage multiple assignments at once and deliver under pressure.
  • Ability to conduct strong secondary research.
  • Proficient in MS Word, PowerPoint, Excel, and relevant AI tools such as ChatGPT, Canva, DALL·E, and Runway.
  • Personality traits: self‑starter, energetic, enthusiastic, team player, compassionate, honest.


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