﹝Medical Surgical﹞ Product Specialist/ Associate Product Manager
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Medtronic (Taiwan) Ltd._美敦力醫療產品股份有限公司 ﹝Medical Surgical﹞ Product Specialist/ Associate Product Manager
Description
- Familiar with Healthcare field would speed up adapting into this role.
- Experiences in market development and PR management.
- Lead annual strategic planning process. Develop therapy development plans, market & revenue models and identifies strategic initiatives both in short term and long term.
- Collaborate with SBU and Corporate strategy group to develop Business Unit level strategic projects. Design and implement pilot programs.
- Develop monthly business intelligence and data dashboard. Manage competitive information collection, analysis and response actions.
- Develop tendering and pricing analysis, identify business forecast, risks & opportunities and work with Register Affair/Health Economic/Government Affair/Public Relationship teams on tender/market access related projects.
- Work on marketing process improvement including market plan integration, marketing program implementation and collaboration with local marketing and sales.
- KOL developing program planning and execution.
- Manage marketing activities such as market research and analysis of competition, product positioning and pricing, product launch and promotion, model mix, distribution and product life cycle management, etc.
- Provide account strategies of designated products to sales team and distributors by presenting, demonstrating and promoting all measurements. • Work in close partnership with sales team in developing and implementing varies marketing activities and leveraging GC/HQ education and training programs to support market expansion.
- To help develop sales team’s technical and business knowledge.
- Ad-hoc assignments / projects assigned by managers