美國寵物零食品牌 ECOM Operation Manager
Description
1.平台營運管理: 負責美國eBay, Etsy, TikTokshop 及其他電商平台的日常營運與維護,優化廣告投放,確保店鋪業績跟整體利潤。
2. 策略制定: 制定並執行電商成長策略,提升銷售表現、流量與客戶互動。
3. 數據分析: 監控並分析平台指標、用戶行為與銷售數據,提供決策依據。
4. 用戶體驗優化: 提升客戶購物旅程,包括網站易用性、轉換流程與整體購物體驗。
5. 平台廣告: 操作 SP、SD 廣告,透過數據與收集高轉化關鍵字,持續提升 ROAS 目標
6. 跨部門合作: 與行銷、產品、銷售等團隊緊密合作,使電商策略與整體業務目標一致。
7. 經營者心態: 對於店鋪營收及支出有全面性的理解。 制定短中長期營利計劃跟執行。
任職資格:
工作經驗: 具備 3-5 年以上電商經驗,有Amazon或Walmart 操作與新創背景尤佳。
廣告投放: 熟悉電商平台廣告及網路分析工具。
分析能力: 具備卓越的數據分析能力,能以數據驅動決策。
團隊合作: 具備良好的團隊精神,能與跨部門有效合作。
Key Responsibilities: US eBay, Etsy, TikTokshop
1. Platform Management: Oversee the ongoing management of USA Amazon and other marketplaces.
2. Strategy Development: Develop and implement ecommerce strategies to drive online sales and customer engagement. Ads strategy and execution.
3. Performance Analysis: Monitor and analyze site performance, user behavior, and sales data to inform strategic decisions.
4. Customer Experience: Enhance the online customer journey, ensuring a smooth and engaging shopping experience.
5. SEO & SEM: Optimize the platform for search engines and manage online advertising campaigns
6. Manage Third-Party: Oversee and collaborate with 3rd party to enhance reach and improve performance through strategic partnerships.
7. Collaboration: Work closely with marketing and sales teams to align ecommerce initiatives with overall business goals.
8. Inventory Management: Coordinate with the supply chain team to ensure accurate inventory levels and timely product availability.
9. Content Creation: Develop and manage social media to engage customers and drive traffic to the store.
10. Ability to build a fast moving E-com business and grow from 0-1.
Walmart/Target seller and vendor experiences is a plus!
Qualifications:
1. Experience: Minimum 3-5 years of experience in ecommerce, preferably with Amazon and a startup background
2. Amazon Ads operation: Proficient in ecommerce operation, promotions and Ads management. Sponsor Ads, SP, SD and DSP in a plus.
3. Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions。
4. Project Management: project management skills with the ability to handle multiple projects simultaneously。
5. Communication: Strong verbal and written communication skills in English and Chinese。
6. Team Player: Ability to work collaboratively in a team environment。