Membership Director

The YMCA of Snohomish County provides jobs and careers with a cause. Every day, the Y makes a lasting impression in our communities through youth development, healthy living and social responsibility. Our unique work environment constantly changes to adapt to the needs of our communities. We are a non-profit, in the people business. This means that we help members meet a fitness or ability goal, see that children thrive in our child care programs, encourage family togetherness, and give youth an opportunity to learn life skills through water safety, sports, and teen programming.

Our Commitment to Inclusion:
The Y is made up of people of all ages and from every walk of life, working side by side to strengthen communities. Together we work to ensure that everyone, regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, ideology, income, national origin, race or sexual orientation, has the opportunity to reach their full potential with dignity. Our core values are caring, honesty, respect and responsibility—they guide everything we do.

We look forward to having you on our YMCA team!

POSITION SUMMARY

The Member Engagement Director owns the branch's membership growth strategy, retention outcomes, and departmental culture. This role directly supervises the Member Engagement Coordinator and/or Member Engagement Leads, oversees the Welcome Center ecosystem, and manages the branch membership budget. The Member Engagement Director partners with Association leadership to implement system-wide initiatives, leads data-driven decision-making to optimize conversion and retention pipelines, and spearheads the branch Community Campaign. As the branch's senior membership leader, the Member Engagement Director sets the vision and standards that shape every member's journey — from first inquiry through long-term engagement — ensuring the Welcome Center operates as a welcoming, high-performing hub that reflects the Y's values. The Member Engagement Director cultivates a strong team culture rooted in coaching, accountability, and mission, while building the strategic partnerships with Program Directors, Marketing, and Branch Leadership that drive a unified and seamless member experience. This is a cause-driven leadership role — accountable for both the financial health of the membership department and the Y's impact in the community.

ESSENTIAL FUNCTIONS

Strategic Leadership & Vision:

· Sets the vision, standards, and strategic direction for the branch's membership function, defining what excellence looks like at every stage of the member journey — from first inquiry through long-term engagement.

· Shapes and champions the Welcome Center's identity as a welcoming, high-performing hub that embodies the Y's values in every interaction.

· Drives sales performance across membership and programs, setting targets, monitoring conversion metrics, and implementing strategies that grow revenue while deepening member engagement and program participation.

· Serve as the branch representative on the Membership Advancement Team, ensuring Association-wide initiatives and strategies are clearly communicated, championed, and effectively implemented at the branch level.

Culture & Team Development:

· Cultivates a strong, cause-driven departmental culture rooted in coaching, accountability, recognition, and mission alignment.

· Builds team capacity and leadership pipeline by developing Coordinators and Leads into future membership leaders within the association.

· Promote a diverse workforce; recruit, hire, train, develop, schedule, and direct personnel and volunteers as needed.

· Respond to emergency situations and support branch safety protocols.

Cross-Functional Partnerships:

· Partners strategically with Program Directors to drive cross-program participation, align engagement efforts, and deliver a seamless member experience across the branch.

· Collaborates with Marketing to shape enrollment campaigns, brand consistency, and member communications that support acquisition and retention goals.

· Works closely with Branch and Association Leadership to ensure membership strategy is integrated with overall branch operations, priorities, and community impact goals.

Financial Stewardship & Mission Impact:

· Ensures the financial health of the membership department by managing the membership budget, monitoring revenue performance, and making data-informed investment decisions.

· Leads the branch's Community Campaign efforts, driving fundraising outcomes that expand access and advance the Y's mission in the community.

QUALIFICATIONS

· 18 years of age or older.

· Minimum 2 year of direct supervisory experience in customer service, membership, or sales; working towards multi-level team leadership experience.

· Demonstrated success driving measurable membership growth, retention, or revenue results.

· Experience with budget management and financial reporting.

· Strong data literacy; ability to analyze CRM and membership metrics to inform strategy.

· Experience working with individuals, families, and communities of diverse backgrounds and abilities.

· Exceptional written and verbal communication skills; ability to present confidently to leadership, donors, and community partners.

· Proficient in CORE CRM or comparable membership management platforms; strong general computer skills required.

· Fluency in a second language desired.

Y Culture:

· Build relationships with a diverse membership base in culturally responsive ways, connect members with one another and to the YMCA

· Exhibit Caring, Honesty, Respect and Responsibility

· Complete required training and certifications within established guidelines

· Arrive on time ready for shift, clock in/out within timekeeping system

Embrace Team Leader Core Competencies:

Mission Advancement:

· Models and teaches the Y’s values

· Ensures a high level of service with a commitment to improving lives

· Provides volunteers with orientation, training, development, and recognition

· Cultivates relationships to support fundraising

Collaboration:

· Champions inclusion activities, strategies, and initiatives

· Builds relationships to create small communities

· Empathetically listens and communicates for understanding when negotiating and dealing with conflict

· Effectively tailors communications to the appropriate audience

· Provides staff with feedback, coaching, guidance and support

Operational Effectiveness:

· Provides others with frameworks for making decisions

· Conducts prototypes to support the launching of programs and activities

· Develops plans and manages best practices through engagement of team

· Effectively creates and manages budgets

· Holds staff accountable for high-quality results using a formal process to measure progress

Personal Growth:

· Shares new insights

· Facilitates change; models adaptability and an awareness of the impact of change

· Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance

· Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology

Physical and Mental Demands: The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job.

Physical Demands:

While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to handle, feel or operate standard office equipment; reach with hands and arms; and lift up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus.

Mental Demands:

While performing the duties of this job, employees are regularly required to use written and oral communication skills; read and interpret data, information and documents; analyze and solve non-routine and complex problems; may use math and mathematical reasoning; observe and interpret situations; learn and apply new information or skills; perform highly detailed work on multiple, concurrent tasks; work under intensive deadlines with frequent interruptions; and interact with members, staff, volunteers, and others encountered in the course of work, some of whom may be dissatisfied individuals.

Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Typically interaction with others is busy, constant and occasionally interruptive. Work may be demanding at times. May require ability to work irregular hours. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job descriptions represent a general outline of job duties, functions and qualifications. They are not intended to be comprehensive in nature. In addition, jobs evolve over time and therefore their description may not reflect the precise nature of the position at a given point in time.