Merchandiser of Hand Tools
Summary / Position Purpose:
The Merchandiser – Hand Tools is responsible for managing and growing the hand tools category within a distribution environment, with a focus on key supplier partnerships such as Stanley, Klein Tools, Greenlee, and Wiha. This role drives assortment strategy, pricing, supplier engagement, and go-to-market execution to maximize revenue, margin, and market share.
The position requires a strong understanding of industrial hand tools across production, maintenance, and repair applications, where tools are essential for operational efficiency and reliability.
Essential Duties, Functions and/or Responsibilities:
Category & Assortment Management
- Develop and execute category strategies across hand tools (pliers, cutters, drivers, crimpers, torque tools, electrical tools, etc.)
- Manage product assortment across direct and redistribution suppliers, balancing precision/professional tools vs. commodity SKU expansion
- Identify gaps in the offering and onboard new SKUs aligned to customer demand and key verticals (electronics, MRO, industrial)
Supplier & Brand Management
- Own relationships with key brands (i.e.) Stanley, Klein Tools, Greenlee, Wiha
- Negotiate pricing, programs, rebates, and stocking strategies
- Drive SKU expansion and ensure competitive positioning vs. market leaders
Sales Enablement & Marketing
- Partner with sales and marketing teams to develop campaigns, promotions, and cross-sell bundles
- Coordinate product training and positioning for sales teams
- Support customer segmentation strategies across key industries such as manufacturing, construction, and MRO
Analytics & Performance Management
- Track category KPIs: revenue, margin, turns, attach rate, and SKU productivity
- Analyze performance to identify growth opportunities and underperforming segments
- Use data to refine assortment and pricing strategies