Meta Ads Performance Marketer

We are looking for a highly skilled Meta Ads Performance Marketer with substantial experience managing advertising campaigns for medical clinics. The ideal candidate must have exceptional hands-on expertise in Meta Ads, a strong understanding of healthcare marketing, and the ability to generate quality leads while optimising campaign performance.

The candidate will have responsibilities across the following functions:

Meta Ads Campaign Management:

• Plan, launch, manage, and optimize high-performing advertising campaigns across Facebook and Instagram.
• Develop performance-driven strategies aligned with client objectives, including lead generation, appointment bookings, and patient acquisition.
• Manage multiple clinic advertising accounts simultaneously while maintaining campaign quality and performance.
• Conduct audience research, competitor analysis, retargeting, and campaign segmentation.

Medical and Healthcare Marketing:

• Demonstrate proven experience managing Meta Ads campaigns for at least 8-10 medical clinics.
• Understand the unique advertising requirements of medical practices, including lead quality, appointment conversion, and patient acquisition.
• Develop strategies tailored to different medical specialities, such as dermatology, dentistry, cosmetology, aesthetics, fertility, and other healthcare services.
• Ensure campaigns comply with applicable Meta advertising policies and healthcare-related advertising guidelines.

Performance Optimisation and Lead Generation:

• Monitor and optimise key performance metrics, including CPL, CTR, CPC, CPM, conversion rate, and cost per qualified lead.
• Analyse campaign data to identify opportunities for improved performance and reduced acquisition costs.
• Test multiple creatives, ad copy, audiences, placements, and campaign strategies.
• Work toward improving lead quality, appointment bookings, and overall return on ad spend wherever applicable.
• Identify underperforming campaigns and implement corrective strategies promptly.

Tracking, Reporting and Analytics:

• Set up and troubleshoot Meta Pixel, Conversions API, and conversion tracking where required.
• Prepare regular campaign performance reports with actionable insights and recommendations.
• Use Meta Ads Manager and relevant analytics tools to evaluate campaign effectiveness.
• Track leads beyond initial acquisition wherever data is available to understand lead quality and conversion outcomes.

Team and Client Coordination:

• Collaborate with the creative team to develop high-converting ad creatives, videos, and landing pages.
• Coordinate with account managers and clients to understand campaign objectives and business requirements.
• Recommend improvements to landing pages, lead forms, and conversion funnels.
• Communicate campaign performance, challenges, and optimisation plans clearly and professionally.

Requirements:

• Demonstrable hands-on expertise in Meta Ads Manager.
• Experience managing advertising campaigns for at least 8-10 medical clinics.
• Strong understanding of Facebook and Instagram advertising strategies.
• Excellent English communication skills, both written and verbal.
• Proven expertise in lead generation and performance marketing.
• Strong analytical skills and the ability to make data-driven decisions.
• Experience with audience targeting, retargeting, A/B testing, and budget optimisation.
• Familiarity with Meta Pixel, Conversions API, conversion tracking, and analytics.
• Ability to manage multiple campaigns and accounts independently.
• Strong problem-solving skills, ownership, and accountability for campaign performance.

Preferred Qualifications:

• Experience working with international medical clinics, particularly in the UAE, UK, USA, or other international markets.
• Experience with medical aesthetics, dermatology, dental clinics, cosmetic procedures, or other specialised healthcare services.
• Familiarity with CRM integrations, lead tracking, and automated follow-up systems.
• Experience optimising campaigns for qualified leads and actual appointment bookings rather than lead volume alone.
• A portfolio or documented case studies demonstrating campaign results.