Meta Ads Specialist
About the Role:
The Meta Ads Specialist will be responsible for planning, executing, analyzing, and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram). You’ll play a key role in driving brand awareness, lead generation, and conversions through strategic ad management and creative testing.
Key Responsibilities:
Plan, create, and manage high-performing Meta Ads campaigns across Facebook and Instagram.
Conduct detailed audience research to identify and segment target demographics.
Set up and optimize campaigns for lead generation, conversions, and brand awareness.
Develop and test ad creatives, copy, and formats to improve CTR and engagement.
Monitor campaign performance daily and make data-driven optimizations to improve ROI.
Track and analyze key metrics such as CPC, CPA, ROAS, CTR, and conversion rate.
Manage and allocate campaign budgets effectively to maximize returns.
Implement and troubleshoot Meta Pixel, custom conversions, and event tracking.
Build and maintain remarketing and lookalike audiences to scale performance.
Collaborate with the design and content teams to produce compelling ad visuals and messaging.
Generate weekly and monthly performance reports with insights and recommendations.
Stay up to date with Meta platform updates, trends, and ad policy changes.
Conduct A/B testing to continuously refine targeting, creatives, and ad copy.
Contribute to broader multi-channel marketing strategies in collaboration with the marketing team.
Ensure brand consistency and compliance across all Meta advertising assets.
Requirements
Required Skills & Qualifications:
Bachelor’s degree in Marketing, Business, or related field.
1–5 years of proven experience as a Google Ads Specialist or in a similar PPC role.
Strong understanding of Google Ads platforms, campaign types, and bidding strategies.
Hands-on experience with Google Analytics, Tag Manager, and conversion tracking.
Familiarity with landing page optimization and CRO (Conversion Rate Optimization).
Excellent analytical and problem-solving skills.
Ability to manage multiple campaigns and meet deadlines.
Strong communication and reporting skills.
Google Ads Certification (Search, Display, Shopping, Video).
Experience with other PPC platforms (Bing Ads, Facebook Ads, LinkedIn Ads) is a plus.
Knowledge of eCommerce advertising strategies.
