Meta Media Buyer (Mobile Apps)

We are an international fintech company operating in the Spanish online lending market since 2025. We are looking for a Meta Media Buyer who will be responsible for launching, optimizing, and scaling advertising campaigns for our mobile application.
We are looking for a specialist who understands the entire user journey—from the first ad impression to app installation, registration, in-app events, and ultimately the final business outcome.
What We Offer
Competitive salary with performance-based reviews.
Fully remote work.
Opportunity to work on our own mobile product and directly influence its growth.
Access to modern analytics, tracking, and automation tools.
Direct collaboration with marketing, analytics, design, and development teams without unnecessary bureaucracy.
Freedom to test new strategies, scale successful campaigns, and implement your own ideas.
A results-driven team focused on fast decision-making and continuous professional growth.
Responsibilities
Launch, optimize, and scale advertising campaigns in Meta Ads (Facebook & Instagram).
Promote our mobile application with a focus on app installs, registrations, and downstream conversion events.
Analyze the complete user funnel: Impression → Click → Install → Registration → Conversion.
Optimize campaigns based on in-app events and monitor campaign performance.
Track and improve key performance metrics including CPI, CPA, CAC, CPE, ROAS, LTV, Retention, and ARPU.
Work with AppsFlyer or Adjust, ensuring accurate event tracking between the app, MMP, and Meta.
Test new audiences, creatives, offers, and campaign strategies.
Analyze traffic quality, identify growth opportunities, and scale successful campaigns.
Prepare regular reports and collaborate closely with development, design, and analytics teams.
Requirements
2+ years of hands-on experience with Meta Ads.
Proven experience promoting mobile applications.
Mandatory experience with AppsFlyer or Adjust.
Strong background in performance marketing.
Experience working in highly competitive or “gray” verticals such as fintech, lending, loans, crypto, gambling, betting, or similar industries.
Practical experience running campaigns optimized for installs, registrations, and downstream conversions.
Solid understanding of Meta SDK, Meta Pixel, Conversions API, and mobile attribution principles.
Experience optimizing campaigns based on in-app events.
Strong understanding of key performance metrics and mobile traffic quality analysis.
Self-driven, analytical, and focused on achieving business results.
Tools You’ll Use
Meta Ads Manager
Meta Events Manager
AppsFlyer or Adjust
Firebase
Google Analytics 4
Looker Studio, Power BI, Metabase, or similar BI platforms
Excel / Google Sheets
Keitaro, Binom, RedTrack, or other tracking platforms
CRM and internal analytics systems
Nice to Have
Experience in fintech, lending, payday loans, or microfinance (MFI).
Experience promoting Android APKs or Progressive Web Apps (PWA).
Hands-on experience with mobile traffic acquisition.
Understanding of SKAdNetwork, App Tracking Transparency (ATT), and iOS attribution.
Experience conducting A/B testing for creatives and scaling advertising accounts.
Experience managing large advertising budgets.
Understanding of post-conversion metrics such as approval rate, retention, LTV, repeat loans, and repeat purchases.