MGR (BRANDS - CMU)

Level / Grade

L3

Job Role/ Function

Brand Management

Designation

Brand Manager

Educational Qualification

Necessary:

Graduate

Necessary:

MBA

Age

Minimum:

24 yrs

Maximum:

30 yrs

Experience

Minimum:

3 yrs

Maximum:

7 yrs

Industry Specifications:

Preferred Exposure:

Marketing, Brand Management

Reporting

Report to (Designation)

No. of Reportees

Direct Reporting

Category Manager

Indirect Reporting (if any)

NA

NA

Job Responsibilities

Brand Management

• Understand the brand, brand positioning & attributes.
• Plan & Execute the Marketing Plan
• Plan & Execute Marketing Activation ATL/BTL
• Own corporate marketing activities – Website, PR etc.
• Digital marketing
• Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
• Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy

• Participate in Business Plan development.
• Envision & Create brand strategy document.
• Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis

• Develop & Evolve product insights for lead / lag markets
• Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
• Creates regular marketing reports.

Media Planning and Execution

• Plan innovative BTL campaigns & champion deployment across country to solve business problems
• Coordinate with the media agency for the execution of the media plans.

Key Deliverables

• Market Share & volume growth
• Brand Launch
• Brand Campaigns
• Drive traffic & conversion via digital media
• BTL and Activations

Competencies

Technical/ Functional:

• Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
• Understanding of how digital marketing works
• Trade Marketing
• High Analytical Skills.
• Sales Process Understanding

Behavioral:

• Align and motivate team for high performance
• Collaborate across all interfaces
• Uphold values; inculcate a culture of excellence
• Generate ideas; solve problems creatively.
• Champion improvements and positive change.
• Develop and engage people.
• Liasoning with all stake-holders specially sales team