MID-LEVEL DATA ANALYST

Company Description

Serasa Experian is the first and largest Datatech in Brazil. We are a leader in intelligence solutions for risk and opportunity analysis, focusing on credit journeys, authentication, and fraud prevention. With cutting-edge technology, innovation, and the best talent, we transform the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.

We have 22,000 people operating in 32 countries, and every day we are investing in new technologies, talented professionals, and innovation to help all our clients maximize every opportunity. Headquartered in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.

Job Description

We are looking for a Mid-Level Data Analyst to work in the B2B Corporate Clients CRM area. This professional will be a key player in transforming data into actionable strategies, supporting customer relationship decisions, and contributing directly to revenue generation. We are looking for a proactive, results-oriented professional with a strong sense of ownership, capable of acting strategically and executively in the evolution of data-driven CRM.

Qualifications

What we are looking for in you:

Mandatory requirements:

• Knowledge of SQL for data extraction and manipulation.
• Knowledge of Python for data analysis.
• Experience with database segmentation and performance analysis.
• Proficiency in Excel.

Preferred qualifications:

• Use of AI applied to personalization and campaign optimization
• Experience with tools such as SalesForce and Databricks
• Experience with A/B testing and optimization methodologies
• Experience in data analysis applied to CRM, marketing, or customer relationships.

Essential competencies:

• Strong analytical capacity to generate deep customer understanding
• Ability to transform data into decisions and personalized experiences
• Ability to connect CRM indicators with business results (revenue and engagement)
• Investigative and questioning profile
• Good communication skills to translate data into clear and actionable narratives

What your main responsibilities will be:

• Develop strategic segmentations for CRM campaigns, ABM initiatives, and NPS surveys
• Plan, execute, and analyze A/B tests, generating continuous learning
• Translate analytical insights into clear action plans with the CRM, Marketing, and Sales teams
• Measure the impact of initiatives, connecting CRM results to revenue generation, as well as identifying opportunities for action optimization
• Evolve the use of data for experience personalization, including the application of artificial intelligence

Additional Information

Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by several awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why.

Experian is also proud to be an equal opportunity employer and an affirmative action employer.

If you have a disability or a need that requires accommodation, please let us know as soon as possible.

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