You build the journeys. Players feel the difference.

If you love building in the platform, get a buzz from a winning A/B test, and want to grow into a CRM lead, this role is for you.

We run two large-scale iGaming brands across Tier 1 markets and have been operating successfully for over 3 years. We're rebuilding our CRM into an omnichannel, automated, AI-assisted engine. You'll be one of the people who builds it, working with a hands-on CRM Lead who will help you grow.

What you'll do

• Build and launch journeys in the CRM platform across email, SMS, push, in-app, on-site and messengers, from welcome flows to win-back.
• Bring promos to life: missions, tournaments, cashback and reloads, priced and QA'd before they go live.
• Personalise everything: offers, game recommendations, send times and channels, driven by behaviour.
• Automate the repetitive so recurring campaigns run on triggers, not on your evenings.
• Use AI as your co-pilot for copy variants, translations, subject lines and ideas, with your quality check on top.
• Own your numbers: pull the data, run the tests and report what worked and why.
• Track the player journey: keep the touchpoint map up to date and catch over-messaging and broken flows before players do.

Why you'll love it here

• Real responsibility. Your journeys, your geos, your results.
• Modern stack, modern methods. Triggered journeys, holdout testing and AI tools in daily use.
• Engagement done responsibly. Responsible gambling safeguards are built into everything we send.

You'll fit right in if…

• You have 2–4 years in CRM or retention, including 1.5+ in iGaming.
• You work hands-on daily in Customer.io, Optimove, Smartico, Xtremepush, Braze or similar: journeys, segments, triggers, dynamic content.
• You've run campaigns across at least three channels.
• You understand bonus types, wagering and lifecycle funnels, and can estimate what a promo will cost.
• You're comfortable with SQL or a BI tool and reading cohort reports.
• You've run A/B tests and can explain what the result means.
• You use AI tools in your daily work, and you always check the output.
• You're the person who QAs everything twice.
• Your English is Upper-Intermediate (B2) or higher.

Extra points for: Customer.io, gamification set-up, HTML/Liquid templates, coaching a Junior, a second European language.

What we offer

• A competitive salary and a clear growth path.
• Fully remote work with flexible hours.
• 20 paid vacation days a year, plus learning and development programmes.
• A high-performing product with strong market traction.
• Industry events, conferences and international workshops.

Sounds like your next move?

Apply today with your CV and a line about the best journey you've ever built, and what it achieved.