Middle SMM Specialist
Jira ticket
We’re looking for an SMM Specialist to join our SMM & Communication Service team. Our mission is to keep MacPaw and its products loved and recognized by Apple users by growing our audience, boosting brand awareness, and driving traffic across social media channels. You’ll collaborate closely with internal teams to deliver creative and effective solutions.
If you're interested in this role, please highlight a recent project in your CV or cover letter, including the results you achieved and key supporting metrics.
In this role, you will:
Plan and create content together with a designer and copywriter
Help develop overarching comms campaigns and turn them into engaging posts
Track key metrics (reach, engagement rate, follower growth) and provide reports to the broader marketing team
Engage with the audience via Stories, comments, and messages
Run basic targeted ads on Meta, LinkedIn, and X (Twitter)
Brainstorm content ideas for Setapp and Eney's social media platforms, including product releases & updates, as well as posts based on key content pillars for the product's target audience
Сreate content (including photo and video shooting) for static and video content, as well as adapt US-oriented trends to our content strategy
Skills you’ll need to bring:
Experience with Instagram, X (Twitter), LinkedIn, and Facebook
Strong skills in content planning, creation, and distribution
Ability to align your work with the overall brand and social media strategies
Good understanding of social media analytics and how to influence results
Comfortable working in a dynamic environment and owning your tasks
Awareness of online trends and culture, especially in English-speaking countries, with a focus mainly on the US
Experience collaborating with designers and copywriters to deliver results
Basic knowledge of social media targeted advertising (brand awareness, traffic, engagement)
Passion for memes, trends, and internet culture
Fluent English and Ukrainian
Practical AI skills for everyday workflows (writing, analytics, automation)
As a plus:
Basic video shooting and editing skills (iPhone is enough)
Some experience with TikTok promotional strategies
Experience in tech companies or agencies
Copywriting skills
Familiarity with Reddit and Discord
Ability to visit our Kyiv office