Mindshare: Media Manager - Beirut

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals.

• Identify target audiences and determine the best media mix (digital, print, TV, OOH, radio, social) to reach and engage them effectively.
• Work on the media strategies and collaborate with senior leadership to ensure that it is aligned with broader business goals, including product launches, brand campaigns, and promotional events.
• Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels.
• Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns.
• Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization.
• Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns.
• Present campaign results and strategic recommendations to clients
• Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• At least 4+ years’ experience in client facing role and campaign management
• Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (including performance based) work together
• Proficient in strategic planning and the development of client-facing presentations, translating insights into compelling PowerPoint decks and strategic narratives
• Strong track record in campaign performance management, using analytics and optimisation to improve KPIs and demonstrate measurable results against client objectives.
• Strong understanding of Media Performance & Digital Campaign Set-ups.
• Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting
• Refine ongoing reporting procedures and working practices
• Identifies new opportunities for clients proactively
• Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.