[MKT] SEO 資深專員 / SEO Content Specialist (B2B Manufacturing / AI)

PowerArena builds HOP (Human Operation Platform), an AI computer vision platform that manufacturers in electronics, automotive, and consumer goods use to see what actually happens on the production line and improve it. Our buyers are plant managers and industrial engineers in the US and Taiwan, and most of them start their vendor search on Google.

We're hiring a full-time SEO Content Specialist to own organic growth for PowerArena and support our sister company, MotherApp. This is not a volume-writing role. You will decide what we should rank for, write the content that gets us there, and prove it with Search Console data.

[What you'll own]

1. Keyword and competitor research for the US and Taiwan markets, turned into a pillar / cluster content plan.
2. Writing and publishing long-form English, Traditional & Simplified Chinese content: pillar pages, cluster articles, case studies, and product pages. Whitepapers, landing pages, and EDM copy when a campaign needs them.
3. Auditing and refreshing existing pages to lift rankings, click-through rate, and conversion.
4. On-page SEO: search intent, structure, internal linking, metadata, schema basics.
5. Visibility in AI search (Google AI Overviews, LLM answers) alongside classic rankings.
6. The editorial calendar, aligned with campaigns and lead-generation targets.
7. Monthly reporting on rankings, organic traffic, and organic leads, including what you would do next.
8. Working with product and sales teams to get the technical detail right (IE, SOP, Cycle Time, MES, and similar).

[Required]

1. 2 to 4 years of hands-on SEO content experience, in-house or agency. B2B experience preferred.
2. Published long-form English work you can link to, and you can explain how it performed (rankings, traffic, or leads).
3. Native or near-native written English.
4. Working use of Google Search Console, GA4, and Ahrefs or SEMrush.
5. Able to learn a technical subject quickly and interview internal experts to get the content right.
6. Comfortable using AI writing tools in your workflow while applying your own editorial judgment.

[Strongly preferred]

1. Working proficiency in Mandarin (Traditional Chinese), able to write or localize for the Taiwan market. Exceptional English-only candidates will still be considered.
2. Background or interest in manufacturing, Industry 4.0, B2B SaaS, or AI.
3. Familiarity with marketing automation and CRM tools.

我們要找一位全職 SEO 內容行銷專員，負責 PowerArena 的自然搜尋成長，並支援姊妹公司 MotherApp。這不是拚產量的寫手職缺：你要判斷我們該搶哪些關鍵字，寫出能上榜的內容，再用 Search Console 的數字證明成效。

[你會負責]

1. 美國與台灣市場的關鍵字與競品研究，並規劃成 pillar / cluster 內容架構。
2. 撰寫並發布長篇內容：pillar page、cluster 文章、case study、產品頁；視 campaign 需要支援 whitepaper、landing page 與 EDM 文案。
3. 盤點並更新既有頁面，提升排名、點擊率與轉換。
4. On-page SEO：搜尋意圖、文章結構、內部連結、metadata、基礎 schema。
5. 經營 AI 搜尋（Google AI Overviews、LLM 回答）中的能見度。
6. 管理 editorial calendar，與行銷活動及 lead generation 目標對齊。
7. 每月回報排名、自然流量與自然搜尋帶來的 leads，並提出下一步與產品、業務團隊合作。

[必要條件]

1. 2 至 4 年 SEO 內容實務經驗，in-house 或 agency 皆可，有 B2B 經驗尤佳。
2. 有已發布的長篇作品可提供連結，並能說明成效（排名、流量或 leads）。
3. 英文寫作達母語或接近母語水準。
4. 熟悉 Google Search Console、GA4，以及 Ahrefs 或 SEMrush。
5. 能快速吸收技術題材，並透過訪談內部專家把內容寫對。
6. 善用 AI 寫作工具，同時保有自己的編輯判斷。

[加分條件]

1. 中文（繁體）具工作水準，能為台灣市場撰寫或在地化內容。英文能力特別突出者，不諳中文亦歡迎應徵。
2. 具製造業、工業 4.0、B2B SaaS 或 AI 相關背景或興趣。
3. 熟悉 marketing automation 與 CRM 工具。