【MLB KOREA / Discovery-Expedition】Marketing Supervisor品牌行銷主任

【MLB KOREA】結合運動&時尚的潮流品牌。
韓國F&F集團自1997年起與美國職業棒球大聯盟(MLB)合作，結合韓國最新的時尚流行及舒適質感，由韓國開發設計更適合亞洲人的男女服裝、鞋款及各種配飾。

MLB KOREA 積極拓展時尚版圖，在亞洲地區擁有逾1,200家門市，在台灣地區的主要商圈直營18家門市、與各大電商通路，提供各性別、各年齡層，From Head to Toe的穿搭裝備，致力於打造出具有活力特質的街頭時尚品牌。

【Discovery-Expedition】在韓國率先提出了戶外生活風格概念，並以「The World is just Awesome」作為口號。品牌已經發展成「Lifestyle outdoor for Discoverers」（探索者的戶外生活風格），不再受限於傳統的的登山裝備。​

為了實現這一口號，Discovery-Expedition持續研發多元材料與最佳技術，並將其融入時尚元素，打造出兼具功能性與時尚感的戶外服裝。​秉持著這樣的品牌理念，我們累積了豐富的市場營銷的經驗，更具有頂尖的專業知識和技術。​

如果您是一位對百貨零售、服飾產業充滿熱情的時尚愛好者，歡迎您加入我們的團隊!

工作內容:
Enhance brand value and drive business growth.

1.Plan and execute social media contents and campaigns, IG/ Facebook/ Line, to increase brand awareness and deliver up to date information to the target audience.
2.Plan and execute Influencer Marketing campaigns according to seasonal marketing plan to ensure brand visibility and sales support.
3.Support on Performance marketing.
4.Assist in implementation of PR initiatives such as media relationship building and maintenance, news release, and fulfil media requests to seek for brand/ product exposure.
5.Liaise with vendors to execute marketing actions, such as POSM design and production.
6.Conducting competitors’ research and analysis and market information collection.
7.Report preparation, data collection and management with local marketing insight.
8.Cross-function collaboration and communication for marketing campaigns planning and execution.