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Mobihive- Product Marketing Manager

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Job Title: Product Marketing Manager

Experience: 3–6 Years
Location: As per business requirement

Job Summary

We are looking for a Product Marketing Manager to drive product growth, customer loyalty, pricing strategy, and e-commerce initiatives. The ideal candidate should have experience in fintech, lending, or consumer technology, with strong analytical skills to improve margins, customer retention, and business growth.

Key Responsibilities

Design pricing, tenure, and product strategies to improve profitability.
Build and manage customer loyalty/rewards programs.
Analyze customer, repayment, and transaction data to identify growth opportunities.
Manage customer database/CRM for segmentation and targeted campaigns.
Launch and optimize e-commerce platform, product listings, pricing, and promotions.
Conduct market research and competitor analysis.
Track KPIs, create dashboards, and measure business performance.
Collaborate with Product, Engineering, Finance, Operations, and Marketing teams.

Mandatory Skills

3–6 years of Product Marketing, Product Management, or Growth experience.
Experience in Fintech, Lending, Consumer Finance, or Consumer Tech.
Hands-on experience designing and managing Customer Loyalty/Rewards Programs.
Strong knowledge of Product Pricing, Unit Economics, and Margin Optimization.
Experience analyzing customer, repayment, or transactional data.
Experience with CRM/Customer Database Management and customer segmentation.
Experience launching or managing E-commerce Platforms.
Strong proficiency in Excel, SQL, Power BI/Tableau, or other analytics tools.
Excellent stakeholder management and cross-functional collaboration skills.
Strong communication and presentation skills.

Preferred Skills

Experience working in African or Emerging Markets.
Knowledge of device financing, digital lending, or BNPL products.
Familiarity with marketing automation and customer lifecycle management

Company Website