Mobile Acquisition Manager In-App
Summary
Manage full-cycle mobile user acquisition (UA) campaigns across iOS/Android, optimizing performance on DSPs like AppLovin, Meta, and Google UAC, while using attribution tools (AppsFlyer/Adjust) to track and analyze results.
We are a performance marketing agency managing mobile campaigns across multiple verticals - crypto, banking, and iGaming. We work with major brands, run multi-platform UA at scale, and operate with full ownership over results.
We are looking for an experienced Mobile Acquisition Manager who will own the full cycle of UA campaigns: from strategy and launch to optimization and scaling. You will work with established clients across iOS and Android, with real budgets and real accountability for results.
What you will do
Plan, launch, and optimize performance campaigns on AppLovin, Meta, Google UAC, Unity Ads, Moloco, TikTok, Kaizen and other DSPs
Manage and scale budgets across channels while maintaining target CPI, CPA, and ROAS
Set up and maintain tracking via AppsFlyer or Adjust - MMP configuration, postback setup, cohort analysis
Analyze campaign performance: break down by geo, placement, creative, audience - find levers and act on them
Run creative testing: form hypotheses, brief the team, evaluate results, iterate
Monitor attribution quality and flag anomalies - CTR spikes, install drops, ROAS shifts
Communicate results and insights to clients; prepare performance reports
What we expect
2+ years of hands-on experience in Mobile UA with measurable results (based on real cases)
Strong understanding of mobile attribution: last-click, view-through, probabilistic, SKAN, and where each model breaks
Practical experience with AppsFlyer or Adjust: cohort reports, raw data pulls, reconciliation with ad platform data
Experience with at least 2-3 platforms: AppLovin, Meta, Google UAC, Unity, TikTok, or similar DSPs
Ability to read unit economics: CAC, blended vs paid, ROAS by cohort, LTV assumptions
Structured thinking when forming hypotheses - not "let's try a new creative" but a testable assumption with expected outcome
English at Intermediate level or above - for working with platforms, partners, and documentation
Nice to have
Experience in crypto, fintech, or iGaming verticals
Familiarity with GTM for mobile pixel/event setup
Experience working in an agency environment with multiple simultaneous clients
Basic use of AI tools for creative iteration or reporting automation
What we offer
Full remote - work from anywhere, async-friendly
Real budgets - work with meaningful spend, not test accounts
Autonomy - no micromanagement, ownership over results
Growth - diverse verticals, new markets, fast feedback loops