Model Line Nameplate Manager - Charger/Pacifica

The Model Line Nameplate Manager owns the commercial performance of assigned vehicle lines throughout their lifecycle in market. This role serves as the commercial lead for current model year performance, translating market insights into actionable incentive, inventory, and retail execution strategies that maximize sales, market share, and inventory efficiency.

Working cross-functionally with Brand, Sales, Incentives, Supply Chain, Marketing, Finance, Field Operations, and Dealer Network Development, this role identifies emerging opportunities and risks, develops tactical action plans, and drives execution to achieve short-term business objectives while supporting long-term brand success.

Core Responsibilities:

• Manage the commercial performance of assigned vehicle lines by monitoring sales, market share, inventory, dealer execution, and competitive activity to identify risks, opportunities, and performance drivers.
• Develop and execute commercial action plans through incentive strategies, inventory optimization, and dealer initiatives that improve retail sales performance and market competitiveness.
• Prepare executive-ready reporting and business updates that communicate vehicle performance, key insights, and recommended actions to support commercial decision-making.
• Partner cross-functionally with supporting departments to drive coordinated execution of commercial initiatives and current model year objectives.
• Influence commercial decisions through data-driven recommendations that improve sales, market share, inventory health, and retail execution.