Multimedia Marketing Specialist
Together We Thrive | Do What You Say | Do the Right Thing | Better Every Day | Get’er Done
Position Purpose
The Multimedia Marketing Specialist is a hands-on graphic designer and digital marketer responsible for creating compelling visual content and executing marketing initiatives across multiple platforms. The role combines strong design expertise with website management, digital campaign execution and performance analytics to drive brand awareness, customer engagement, lead generation and business growth.
This position is ideal for someone who can take projects from concept through execution, manage multiple priorities and use performance insights to continually improve marketing results.
Key Responsibilities
Primary Role Responsibilities
• Create multimedia content including graphic design (ads, signage, web content, social content, other), presentations, email campaigns, trade show materials, internal communications, and sales collateral.
• Manage and maintain company social media channels, website content, landing pages, digital media assets, and marketing documentation.
• Work with Marketing leadership to strategize/plan out digital campaigns; then, execute, monitor, and optimize the campaigns. Tools will include CRM email campaigns, paid search, paid digital ads, social media, and other channels using performance data to improve results.
Customer and Team Support
• Partner with Sales, Operations, Customer Service, Technical Support, and other teams to support product launches, campaigns, events, and strategic initiatives.
• Coordinate with external vendors, photographers, videographers, printers, and agencies as needed, while managing assigned projects from concept through completion.
Safety, Quality, and Continuous Improvement
• Ensure customer-facing materials meet DCU brand and messaging standards and follow company safety, security, confidentiality, and compliance requirements.
• Track marketing performance, identify opportunities to improve campaign effectiveness and conversion, and stay current with digital marketing trends, tools, and best practices.
Success Measures
Measure | Target or Standard |
Marketing project and campaign delivery | 95%+ completed on time and on brand |
Digital performance and lead generation | Measurable month-over-month and year-over-year improvement in website traffic, conversions, engagement, and qualified leads |
Marketing analytics and reporting | Monthly reporting delivered with clear, actionable insights and recommendations |
Qualifications
Required | Preferred |
Education: Bachelor’s degree
| Education: Bachelor’s degree or above
|
Physical Requirements
• Ability to sit, stand, walk, communicate, and use a computer for extended periods throughout the workday.
• Ability to occasionally lift, carry, push, or pull up to 25 pounds when supporting events, trade shows, video/photography, or marketing activities.
• Ability to see, hear, communicate, and move as needed to perform the essential functions of the role.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Working Conditions
• Primarily office-based, with occasional work in manufacturing, warehouse, event, or customer environments.
• Occasional travel for customer visits, trade shows, company meetings, or other business needs.
Disclaimer
This job description summarizes the general nature and level of work expected. It is not intended to include every duty, responsibility, or qualification. Door Controls USA may revise responsibilities or assign additional duties based on business needs. This document does not create a contract of employment or alter the at will employment relationship, where applicable.