National Sales Manager _ FMCG Bakery

We're looking for a National Sales Manager to lead and continuously improve our Route-to-Market (RTM) strategy across KSA/UAE. You'll drive efficient product distribution, superior customer service, profitable growth, and market leadership — while transforming our sales organization through smarter route planning, technology adoption, and stronger execution standards. This role is especially suited to someone with a strong track record in fresh, short-shelf-life product categories.

Responsibilities

• Own and exceed sales targets (daily, monthly, quarterly, annual) across all product categories, geographies, and trade channels
• Design and execute the national RTM strategy, optimizing market coverage and distribution costs
• Improve key sales metrics: calls per day, drop size, sales per route, and outlet productivity
• Drive numeric and weighted distribution, category presence, and Perfect Store execution
• Manage sales wastage, replenishment, FIFO compliance, and warehouse aging
• Act as the primary point of contact for Key Modern Trade, Ecommerce, Discounter, and Wholesale customers
• Lead Sales Force Automation (SFA), GPS route compliance, and analytics/dashboard adoption
• Manage sales budgets, gross margins, trade investment, and customer profitability
• Coach, develop, and build succession plans for high-performing sales teams

Qualifications

• Bachelor's degree in Business Administration, Sales & Marketing, or related field (MBA a plus)
• 10+ years of FMCG experience in KSA/UAE in a national leadership role
• Proven track record leading RTM transformation
• Experience in the Fresh Food category highly preferred
• Strong analytical, negotiation, and relationship-building skills
• Proficiency in Excel, PowerPoint, and CRM tools
• Fluency in Arabic and English (Arabic required for KSA, preferred for UAE)
• Willingness to travel extensively for account management and market visits