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New Car Sales Director

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Mike Calvert Ford is proud to be the newest addition to the Vaughan Automotive Group family. As our newest acquired dealership, we're entering an exciting new chapter — bringing fresh energy, new opportunities, and renewed investment in our people and our customers. We're looking for a New Car Sales Director to lead the strategic direction of our new vehicle department — owning inventory ordering and pricing strategy, managing our relationship with Ford, and overseeing the New Car Manager and sales team to drive department-level performance.


Responsibilities

  • Set overall strategy for new vehicle ordering, allocation, and stocking levels in partnership with Ford
  • Manage the dealership's relationship with Ford Motor Company, including incentive programs, allocation requests, and factory communications
  • Oversee pricing strategy for new vehicle inventory to balance turn rate, gross profit, and market competitiveness
  • Directly manage and support the New Car Manager, providing guidance on team coaching, deal structure, and daily operations
  • Analyze department-level KPIs (turn rate, gross profit, units sold, aging inventory) and adjust strategy accordingly
  • Partner with the General Sales Manager and dealership leadership to align new car strategy with overall sales goals
  • Monitor and report on new vehicle department performance to dealership leadership
  • Ensure new vehicle merchandising, online listings, and promotions accurately reflect current inventory and incentives
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