New Media Manager

Job Title: New Media Manager
Location: Ikeja, Lagos
Job Type: Full-time
Work Mode: On-site

About the Role

Blue Wave New Energy is seeking a New Media Manager to lead the entire New Media team — overseeing content, live streaming, performance marketing, and design experts — to establish a stable "content + LIVE + paid advertising" customer acquisition system, expand the customer pool, and reduce overall acquisition costs.

Key Responsibilities

• Formulate Facebook, Instagram, and TikTok operational plans, monthly content, LIVE, and advertising plans
• Ensure simultaneous growth of organic and paid traffic
• Supervise content and LIVE experts on short video content, video playback, fan growth, and popular content
• Manage performance marketing: ad budget approval, CPL goal setting, ad data review, creatives testing, and lead quality management
• Manage the designer to ensure timely delivery of creatives for content and advertising teams
• Establish a closed-loop customer acquisition process from content/ads to leads, CRM, sales, and feedback

Requirements

• Familiar with Facebook, Instagram, and TikTok platform operations
• Familiar with social media content operation and account growth
• Understanding of Meta Ads/TikTok Ads and metrics (CPL, CTR, CPC, Conversion Rate)
• Experience managing a New Media team and lead generation preferred
• Strong data analysis and execution management skills
• Results-oriented approach

KPI Assessment

• Performance is measured across four core metrics: Total New Active Leads (35%), Paid Media CPL ≤ ₦500 (30%), Content & LIVE team KPI achievement (20%), and Team execution/data closed-loop (15%). Performance-based bonuses apply for exceeding targets; underperformance may lead to Performance Warning or PIP review.

Remuneration

• Basic Salary + KPI Salary + Management Performance Bonus

How to Apply

Send your application to hr@bluewave.top using the Job Title as the subject of the email.