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Essentially Nothing

Nothing - Social Media Lead - India

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Description

As a Social Media Lead, you will lead the strategic direction and execution of our brand presence across all digital platforms. You will work closely with global marketing, creative, and product teams to translate our brand identity into engaging content that resonates with our tech-savvy community. This role is pivotal in driving brand sentiment, fostering community engagement, and ensuring that our social media output directly contributes to product launches and long-term brand equity. You will be based in our Gurgaon office, operating at the intersection of creative storytelling and data-driven performance.


We're hiring Social Media Lead, India.


This isn't your standard BAU social media role.

Since starting Nothing, we've always wanted to build a generational brand.

And if we want to become a defining Gen Z / Alpha brand, our marketing has to live on social and dominate digital culture at massive scale and efficiency.

We take over feeds, not billboards.

We're hiring a Social Media Lead in India to scale our channels past 1B organic impressions in 2027.

We view social media as a primary engine for growth, not a secondary channel to integrate campaigns into.

What we are looking for:

- You live on social.

- You get native content.

- Content is your default setting.

- You know how to scale.

- You're insanely resourceful.

- You move fast.

- Last but not least you have an elite eye for design.

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