NVS Directors - Commercial Director

NATIONAL VETERINARY SERVICES LIMITED
JOB DESCRIPTION

Job Title: Commercial Director

Reports to: Managing Director

Position Band: G

Business unit: NVS Directors

Prepared by: MD

Date: June 2026

Main purpose of the role

This role is pivotal in shaping and executing the Group’s commercial direction, driving sustainable margin growth, strengthening customer value, and ensuring alignment across all business units.
This role is accountable for leading and delivering a clear, integrated commercial strategy across the organisation.

Key Responsibilities

Group Commercial Strategy & Growth

Develop and lead a cohesive, group-wide commercial strategy aligned across wholesale, laboratories, PMS, own brands, and logistics services.
Identify and prioritise high-value growth opportunities, ensuring focus on the areas with the greatest commercial impact.

Drive clear differentiation in our service offering to enhance market position and create a compelling competitive advantage.

Drive cross-business collaboration to ensure the right balance of growth, profitability, and long-term customer value, with clear prioritisation of the highest-impact opportunities
Drive new business growth by ensuring that the Company proactively identifies, qualifies, and converts high‑value prospects while also expanding opportunities within existing customer accounts through strategic relationship‑building, needs analysis, and tailored solution offerings.

2. Business Unit Alignment & Collaboration

Partner closely with business unit leaders to:

Co-create tailored commercial strategies aligned to market dynamics
Ensure consistent alignment with overall Group priorities

Develop a strong understanding of each business unit’s:

Operating model
Cost drivers
Revenue streams
Margin potential

Foster a one-group mindset, breaking down silos and enabling effective cross-functional working.

3. Margin Growth, Pricing & Commercial Performance

Own the delivery of margin improvement and commercial performance across the Group.
Lead the development and implementation of pricing strategy and governance, ensuring:

Strong commercial discipline
Competitive positioning
Clear customer value alignment

Drive optimisation of product mix, own-brand growth, and service-based revenues.
Identify and execute opportunities for commercial innovation and new revenue streams.

4. Customer Strategy & Experience

Develop a deep understanding of customer needs, behaviours, and evolving market dynamics.
Build and maintain deep, strategic relationships with customers across all services.
Develop and deliver a digital roadmap aligned to evolving customer expectations and market dynamics, enhancing the end-to-end customer experience and strengthening NVS’ competitive position
Ensure customer experience remains at the heart of all commercial decisions and propositions
Translate insight into actionable commercial strategies that serve a diverse and evolving customer base across all channels and sectors

5. Integrated Proposition Development

Lead the development of joined-up, end-to-end customer solutions across:

Wholesale distribution
Diagnostic laboratories
Practice management systems (PMS)
Own-brand products
Logistics services

Ensure propositions are:

Commercially viable
Operationally deliverable
Differentiated in the market

6. Leadership of Sales, Marketing & Customer Functions

Assess organisational capability across all commercial functions, identifying gaps in structure, skills, and performance, and taking action to build a high-performing team.

Lead a high-performing, results-driven multi-functional team, including:

Sales
Marketing
Customer Excellence
Commercial functions

Create a culture of:

Accountability
Performance
Continuous improvement

Coach and develop leadership capability within teams, ensuring strong levels of engagement and effective talent management is in place.

Align all customer-facing activities behind a clear and consistent value proposition.

7. Execution, Performance & Accountability

Translate strategy into clear execution plans, targets, and measurable outcomes.

Take full accountability for growth, margin, and customer objectives, proactively identifying risks and driving corrective action.

Establish strong performance management cadence and governance across all commercial activities.

Ensure all commercial decisions are data-led, financially robust, and operationally executable.

Establish clear commercial priorities, focusing resources on the highest-value opportunities.

Proactively identify risks and underperformance, driving corrective action at pace.

Key Skills & Experience

Proven experience in a senior commercial leadership role, ideally within a multi-business or multi-channel environment.
Strong track record of:

Developing and delivering commercial strategy at scale
Driving margin improvement and sustainable revenue growth
Building and leading high-performing, accountable teams

Experience operating across complex organisational structures, influencing multiple business units.
Deep expertise in pricing strategy and governance, with a proven ability to design and implement frameworks that drive margin improvement while maintaining competitiveness and customer value perception.
Highly analytical and data-driven, with the ability to translate insight into clear commercial decisions and actions.
Strong stakeholder management, with the ability to influence at senior levels across the organisation.
Ability to operate effectively at both strategic and operational levels.
Customer-focused, with a strong understanding of market evolution and changing customer needs.

Personal attributes: Qualifications, experience, skills, knowledge and competencies required to fulfil the role

Essential

Collaborative and inclusive leadership style

Highly commercial, with a strong focus on value creation and results
Strategic thinker, able to prioritise and focus on what drives the greatest impact
Clear communicator, able to simplify complex ideas into actionable plans
Resilient, adaptable, and able to lead through change

Desirable

A relevant degree, such as business administration, finance, economics, or a related field is desirable.