ODG Digital Engagement Associate Manager

Location: Woking

Reporting to: Director, Marketing ODG (West)

Salary range pa: £53100 - £59000

"At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health."

Job purpose

The ODG Digital Engagement Associate manager drives the execution and optimisation of digital programmes to build preference, recommendation and advocacy for Hill’s among veterinary professionals. Operating with a high degree of autonomy, this role manages key workstreams within the Hub’s Digital Ecosystem and designs integrated digital marketing and education programmes. The Associate Manager plays a crucial role in turning complex nutritional science into credible, practical and compelling digital content, bridging the gap between high-level strategy and tactical execution.

Responsibilities include the following but not limited to:

• Professional ecosystem management: optimise and manage the professional digital platforms and tools, acting as a lead on specific digital ecosystem projects.

• Scientific education & webinars: support digital scientific education programmes (such as webinars, virtual events and online courses) in tight collaboration with the Professional Veterinary Affairs (PVA) department.

• B2B CRM & marketing automation: lead on specific CRM, segmentation and marketing automation initiatives tailored for vets, nurses and clinics. Manage the professional database, build complex email workflows and ensure high-quality 1st-party data collection.

• In-Clinic digital integration: support driving initiatives that build vet advocacy and recommendation by linking offline/in-clinic activities (such as virtual calls, consulting and field force automation) with seamless digital follow-up.

• Cross-functional orchestration: connect professional recommendation programmes with consumer activations, ensuring a seamless path from vet recommendation to pet parent action.

• Analytics & reporting: use analytics to track professional engagement, optimise campaign effectiveness and provide actionable reporting to the ODG Digital Engagement Manager.

Skills and Competencies:

• B2B/Professional digital expertise: deep familiarity with digital engagement targeted at healthcare professionals, including CRM/database marketing, professional search, eLearning, and medical recommendation tools.

• Scientific translation: ability to plan, develop, and localise professional content and assets while maintaining the highest scientific, regulatory and ethical standards.

• Platform proficiency: strong working knowledge of professional CRM and workflow builder tools (e.g., Salesforce Marketing Cloud/SFMC), field force automation tools and webinar/virtual event platforms.

• Analytical & data-driven mindset: ability to turn complex media and engagement data into actionable insights to optimize professional spending and resource allocation.

Required Qualifications:

• Bachelor's degree in Marketing, Digital Technologies, Business, or a related field

• 3-4+ years of experience in Digital Marketing roles

• Demonstrated experience managing websites, CRM, digital educational applications

• Proven experience leading cross-functional digital projects

• Excellent oral and written communication skills

• Fluency in English (written and oral)

Preferred Qualifications:

• B2B experience within a structured pharmaceutical, healthcare or pet care company

• Prior experience collaborating directly with Veterinary Affairs, Medical Affairs or specialized B2B Field Sales teams

• Experience with and understanding of the Profession as a recommendation and selling channel

• Experience with 1P Data/CRM orchestration

• Strong tech-fluency and experience using AI-powered tools for content generation and media analytics

• Able to communicate in one of the hub languages