Officer, Growth Marketing

<span id="docs-internal-guid-e4735ab8-7fff-7c02-9bcd-5942c0b0c447"></span><h1 dir="ltr" style="line-height:1.7999999999999998;margin-top:24pt;margin-bottom:5pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:rgb(8,206,138);background-color:transparent;font-weight:700;vertical-align:baseline;">About PDAX</span><span style="font-size:20pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;vertical-align:baseline;"> </span></h1><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;">At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology.</span></p><br /><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;">As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system. </span></p><br /><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;">We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment. </span></p><br /><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;">If this sounds like you, then we’d love to talk! </span></p><h1 dir="ltr" style="line-height:1.7999999999999998;margin-top:24pt;margin-bottom:5pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:rgb(8,206,138);background-color:transparent;font-weight:700;vertical-align:baseline;">About the Role</span></h1><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;">The</span><span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;vertical-align:baseline;"> Growth Marketing Officer</span><span style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;"> is a pivotal role in driving targeted advertising campaigns and optimizing their performance across various digital channels. This position involves coordinating ad development both internally and externally, ensuring seamless execution from concept to delivery. Key responsibilities include developing and executing performance marketing strategies, coordinating ad placements, and collaborating with creative teams to produce compelling ad creatives. The role also entails analyzing campaign performance, providing insights for optimization, and fostering cross-functional collaboration to align marketing efforts with overall business objectives. The ideal candidate possesses a blend of analytical prowess, creative flair, and strong communication skills to thrive in this dynamic and impactful role.</span></p><h1 dir="ltr" style="margin-top:24pt;margin-bottom:12pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:rgb(8,206,138);background-color:transparent;font-weight:700;vertical-align:baseline;">General Responsibilities</span></h1><ul style="margin-bottom:0px;"><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Research and identify appropriate advertising platforms, including digital, print, and other relevant mediums.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Negotiate and secure ad placements while ensuring alignment with budgetary constraints and campaign goals.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Develop and execute performance marketing strategies to drive traffic, engagement, and conversions across various digital channels.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Analyze and optimize campaigns regularly to ensure maximum ROI and effectiveness.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Utilize analytics tools and platforms to track campaign performance and provide insights for continuous improvement.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Collaborate with internal teams to understand marketing objectives and target audience segments for ad placement.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Ad Development:</span></p><ul><li dir="ltr" style="list-style-type:circle;font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Work closely with creative teams, agencies, and freelancers to develop compelling ad creatives that resonate with target audiences.</span></p></li><li dir="ltr" style="list-style-type:circle;font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Coordinate the production process from concept ideation to final delivery, ensuring adherence to timelines and quality standards.</span></p></li></ul></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Create weekly and monthly reports across all activities and placements.</span></p></li></ul><h1 dir="ltr" style="margin-top:24pt;margin-bottom:12pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:rgb(8,206,138);background-color:transparent;font-weight:700;vertical-align:baseline;">Qualifications</span></h1><ul style="margin-bottom:0px;"><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">2+ years experience with advertising media placement agencies or any performance marketing role.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, --Facebook Ads Manager, and TikTok Ads.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Strong analytical with the ability to interpret data, draw insights, and make data-driven recommendations.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Manage multiple projects from concept to completion, working with both internal and external creative teams.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Ability to thrive in a fast-paced environment.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;background-color:transparent;vertical-align:baseline;">Knowledge in cryptocurrency or experience with fintech or digital products will be a plus.</span></p></li></ul><h1 dir="ltr" style="line-height:1.3199999999999998;margin-top:14pt;margin-bottom:7pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:rgb(8,206,138);background-color:transparent;font-weight:700;vertical-align:baseline;">Our Culture</span></h1><ol style="margin-bottom:0px;"><li dir="ltr" style="font-size:18pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;vertical-align:baseline;white-space:pre;"><h2 dir="ltr" style="margin-top:10pt;margin-bottom:4pt;"><span style="font-size:18pt;background-color:transparent;font-weight:700;vertical-align:baseline;">Communication</span></h2></li></ol><ul style="margin-bottom:0px;"><li dir="ltr" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:10pt;margin-bottom:0pt;"><span style="font-size:12pt;background-color:transparent;vertical-align:baseline;">We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:10pt;margin-bottom:0pt;"><span style="font-size:12pt;background-color:transparent;vertical-align:baseline;">We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward.</span></p></li></ul><br /><ol style="margin-bottom:0px;" start="2"><li dir="ltr" style="font-size:18pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;vertical-align:baseline;white-space:pre;"><h2 dir="ltr" style="margin-top:10pt;margin-bottom:4pt;"><span style="font-size:18pt;background-color:transparent;font-weight:700;vertical-align:baseline;">Customer-focus</span></h2></li></ol><ul style="margin-bottom:0px;"><li dir="ltr" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:10pt;margin-bottom:0pt;"><span style="font-size:12pt;background-color:transparent;vertical-align:baseline;">We think about how our decisions impact our customers and ensure we provide the best experience that we can.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:10pt;margin-bottom:0pt;"><span style="font-size:12pt;background-color:transparent;vertical-align:baseline;">We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always strive to look out for what’s best for both sides.</span></p></li></ul><br /><ol style="margin-bottom:0px;" start="3"><li dir="ltr" style="font-size:18pt;font-family:'Times New Roman', serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;vertical-align:baseline;white-space:pre;"><h2 dir="ltr" style="margin-top:10pt;margin-bottom:4pt;"><span style="font-size:18pt;background-color:transparent;font-weight:700;vertical-align:baseline;">Commitment</span></h2></li></ol><ul style="margin-bottom:0px;"><li dir="ltr" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:10pt;margin-bottom:0pt;"><span style="font-size:12pt;background-color:transparent;vertical-align:baseline;">We always aim to do the right thing, and to do the right thing, excellently. We take accountability seriously, and uphold ourselves to high standards, ensuring that we execute with attention to detail.</span></p></li><li dir="ltr" style="font-size:12pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.2;margin-top:10pt;margin-bottom:0pt;"><span style="font-size:12pt;background-color:transparent;vertical-align:baseline;">We are dedicated to the long-term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work.</span></p></li></ul><br /><br />