Omni Demand Activation Manager

Location: Copenhagen, Denmark

Reporting to: Customer Development Team Lead

Salary Range pa: DKK 589500 - DKK 655000

Role Purpose

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill’s is the place to be!

Hill’s Pet Nutrition is a division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Plan brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

The Omni Demand Generation (ODG) Activation Manager is a key driver of local Nordics market execution for our demand generation model. He/she is responsible for bringing the Brand Experience Plan (BEP) to life in-market, leveraging the strategic guidance from the Omni Demand Generation Marketing Organization. This is a customer-facing role, focused on engaging with key trade partners and customers to ensure optimal activation success. The ODG Activation Manager works closely with the Commercial Country teams to ensure flawless execution of the synchronized commercial calendar.

What you will do:

• Brand Experience (BEP) Implementation: Lead the in-market activation for Nordics and optimization of Brand Experiences to drive brand purchase and advocacy, leveraging the strategic guidance provided by the ODG Marketing Team. Ensure activation plans are deeply rooted and informed by "Moments that Matter" in the pet parent journey to drive demand.

• Commercial Excellence: Ensure our 7 P activation plans align to Brand Strategy including pricing implementation, prioritization of distribution opportunities, and digital shelf accuracy.

• Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized commercial calendar that aligns brand activities with commercial execution.

• Shopper Marketing Activation: Execute Omni Shopper strategies and materials to drive consideration, purchase and loyalty. Manage the localization and deployment of omnichannel Point of Purchase (POP) assets.

• Local Insights Application: Apply actionable insights derived from competitive landscape and category developments to optimize local execution and drive measurable growth.

• Performance Management: Plays an active role in the monthly discipline through brand performance reviews and MoDi (Monthly Discipline) analytics, focusing on execution KPIs.

• Commercial Capability & External Engagement: Act as a customer-facing representative to deliver 7P strategies, manage the rollout of detailing and customer materials, and ensure effective training for sales teams on in-market programs.

Skills and Competencies:

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.

• External Stakeholder Engagement: Demonstrated ability to effectively engage, influence, and negotiate with key external customers and trade partners.

• Omnichannel Oriented: Understanding of the Shopper journey & ‘Moments that Matter’ across the vet, Brick & Mortar and eCommerce channels.

• Analytical & Automation Proficiency: Vital, expert-level mastery of spreadsheets combined with strong critical thinking capabilities. Ability to leverage AI-enabled automation, internal/external tools, and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground.Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground.

• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

Required Qualifications:

• Bachelor's degree in Business, Marketing, Customer Development or related field

• 5+years of commercial (sales or marketing) experience ideally in matrixed organizations

• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets

• Demonstrated ability to create and implement strong plans for business growth

• Strong understanding of the Consumer Journey Methodology

• Strong collaboration skills and project management capabilities

• Excellent oral and written communication skills

• Fluency in English (written and oral)

Preferred Qualifications:

• Prior experience in Brand Management, Retail Marketing Manager or Customer Development Management

• Pet Nutrition or related industry experience

• Knowledge of Retail Environment strategy

• Experience with and understanding of the Profession as a recommendation and selling channel

• Strong tech-fluency and experience using AI-powered tools

• Able to communicate in one of the cluster languages