Omni Demand Activation - Marketing Manager

Position: Omni Brand & Activation Manager

Location: Sao Paulo, SP, BRA

Role Summary:

The Omni Brand & Activation Manager is a key driver of local market execution for our demand generation model. You will be responsible for adapting regional strategic guidance into a winning local Brand Experience Plan (BEP), managing the product portfolio, and leading flawless omnichannel execution.

Main Responsibilities:

• Brand Stewardship: Design and implement 6P marketing plans and communication strategies based on consumer insights.

• Portfolio Management: Lead the strategy and product portfolio management, including new product launches, re-launches, updates, and sunsetting strategies.

• Financial & Stakeholder Alignment: Support P&L management and optimize the A&P budget. Present and gain alignment from senior management and regional teams on local go-to-market strategies.

• Performance Analytics: Own brand health and business objectives. Lead monthly brand performance reviews and MoDi (Monthly Discipline) analytics to identify issues, uncover growth opportunities, and pivot action plans.

• Commercial Excellence: Ensure local execution aligns with brand guidelines, including pricing implementation, digital shelf accuracy, and prioritization of distribution opportunities.

• Integrated Commercial Calendar: Flawlessly execute a synchronized commercial calendar that bridges marketing milestones with sales objectives.

• Shopper Marketing & POP Material: Execute Omni Shopper strategies to drive consideration and loyalty. Develop, localize, and deploy omnichannel Point of Purchase (POP) assets and sales toolkits.

• eCommerce & Digital Shelf Acceleration: Drive the brand's growth and commercial performance across digital commerce channels (Pure Players, Click & Mortar, and e-Vets). Maximize digital shelf visibility through optimized content (product descriptions, SEO keywords, images, and A+ content), manage e-retail promotional calendars, and collaborate with sales teams to analyze conversion rates and optimize Retail Media investments.

Required Qualifications:

• Education:Bachelors Degree in Business, Marketing, Customer Development, or a related field

• Professional Experience: Commercial experience (Brand Management, Trade Marketing, or Sales) , Consumer Health,Consumer Goods or Pet Care companies or realed of field

• Language Skills: Fluency in English

• Core Skills: Advanced problem-solving capabilities with a proven ability to convert complex datasets into actionable growth strategies. Strong collaboration skills and a track record of executing multi-channel marketing plans on time and within budget.

Preferred Qualifications:

• Industry Experience: Pet Nutrition,Consumer Goods or related industry experience.

• Domain Knowledge: Knowledge of Retail Environment strategy and e-commerce.

• Technical Skills: Strong tech-fluency and experience using AI-powered tools.