Omni Demand Generation Media Lead LATAM

As the Omni Demand Generation Media Lead LATAM for Hill’s Latin America you will be leading the end to end media ecosystem from the creation of integrated media strategies pursuing excellence in execution with continuous optimization to accelerate brand awareness

This role will own the annual media planning, day to day agencies management & area resources to maximize ROI through our media & communications strategies working closely with global & local teams across the region

This is a hands-on leadership role, deeply involved in setting standards for brand building, shaping future thinking, mentoring talent & working closely with marketing & customer development teams

Responsibilities include the following but not limited to:

• Translate brand growth plan objectives into integrated media strategies: Lead end-to-end media strategies across the region to accelerate brand awareness by defining media audiences & media mix, maximizing our ROI and ensuring every campaign aligns with our global brand guidelines.

• Agencies & budget management: Partner with the agencies to define impactful brand experiences through continuous optimization. Your focus will be on maximizing resources, ensuring flawless execution, and driving continuous improvement

• Lead Cross functional collaboration: Create synergies with internal teams to develop integrated media strategies and connect media with broader business priorities

• Communicate media strategies, performance, learnings and recommendations to stakeholders while managing multiple markets and work streams across LATAM

• Leverage AI & automation: Build our future-ready digital marketing capabilities. You will identify opportunities to automate processes, elevating both the quality and efficiency of our output. Your work here will empower the team to make faster, highly informed, data-driven decisions.

Required Qualifications:

• Bachelor's degree

• Excellent communication skills, analytical thinking, and the ability to work collaboratively in a dynamic, fast-paced environment.

• Fluency in English and Spanish. Portuguese nice to have

• Media Expertise: 10+ years of proven experience driving success in media strategy, digital marketing, media buying, integrated media strategies

• Agency Leadership: 5+ years of proven strong background in directing agencies & evaluating strategic recommendations holding agencies accountable for flawless, superior execution.

• Budget Management: High financial acumen with a track record of overseeing and optimizing large-scale budgets across multiple LATAM markets and diverse media touchpoints.

• Team leadership skills: 3+ years demonstrated experience to manage, mentor, and empower teams to deliver outstanding results in a fast-paced environment.

• Google Analytics & Meta Business Manager (Preferred).