Omnichannel Marketing Analyst

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At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring an Omnichannel Marketing Analyst based in Bedford, NH.

The Omnichannel Marketing Analyst plays a critical role in supporting the strategic development, seamless execution, and performance analysis of integrated "bricks & clicks" marketing programs. As a key member of the Omnichannel Marketing team, this position drives shopper engagement, optimizes retail-focused initiatives, and maximizes return on investment (ROI) across both physical and digital channels. The Analyst will take direct ownership of the omnichannel budget, manage end-to-end coupon execution, support volume forecasting, and deliver comprehensive post-program analyses to fuel data-driven decision-making. Collaborating cross-functionally with Omnichannel Activation, Finance, and agency partners, this role ensures all commercial programs align with the company's broader growth objectives and values.

From your EXPERTISE to ours

Key responsibilities for this position include:

• Lead comprehensive post-program analyses for major omnichannel campaigns across key retail accounts, partnering with Finance and Trade Planning to deliver actionable insights and optimization recommendations.
• Analyze coupon effectiveness across multiple offer types, platforms, products, and customer segments to identify performance trends and maximize marketing ROI.
• Assist with volume forecasting and financial reporting to provide clear visibility into business risks and opportunities versus budget and historical performance.
• Own bi-monthly, Excel-based budget reconciliation, comparing actual spend against allocations to ensure strict adherence to financial targets.
• Oversee the end-to-end invoice processing workflow and maintain highly accurate financial tracking systems for internal stakeholder alignment.
• Manage the end-to-end coupon management process, including identifying field sales requirements, defining strategic offer types, and initiating barcode and creative development.
• Track coupon redemptions and conduct post-campaign evaluations to measure the overall financial and commercial impact.
• Partner with the retail execution team to coordinate the production and in-store implementation of printed coupons, point-of-sale (POS) materials, and other retail components.
• Translate complex campaign metrics into clear, actionable business recommendations to help shape future commercial strategy.
• Serve as the dedicated, go-to resource for all omnichannel budget and coupon-related activities within the Lactalis Yogurt business unit.
• Act as the primary operational point of contact for Sales leadership, Finance, Accounts Payable/Receivable, and agency partners on all budget tracking and coupon execution matters.
• Leverage strong collaboration, communication, and organizational skills to manage cross-functional priorities and adapt seamlessly to evolving business needs.

WORK CONDITIONS

• Travel may be required occasionally.
• Extended hours may be necessary depending on the project needs.
• To fulfill these responsibilities, tools such as a computer, phone or, and / or allowance(s) will be provided.
• Reasonable accommodation may be made to enable individuals with disabilities to perform these essential duties and responsibilities.
• This position requires physical presence in the office, in accordance with the guidelines of the Hybrid Work Policy (3 days in-office, 2 days WFH).