On Premise Manager

Crazy Mountain NA Beer: On Premise Manager

Reports to: Regional Distributor Manager

Location: Boston, MA / Nashville, TN

Position Summary

The On-Premise manager is responsible for building brand presence, driving sales volume, and securing new distribution within a defined account universe of influential and high-volume accounts. This role serves as the face of the company in retail and On-Premise accounts and success is defined as- opening new accounts, executing marketing programs, maintaining strong customer relationships, and ensuring exceptional retail execution for all brands represented.

Key Responsibilities

Account Management & Sales Execution

• Manage a defined territory of On-Premise accounts, achieving monthly and quarterly sales targets.

• Build and maintain relationships with key retailers, bar managers, and distributor sales teams.

• Present and sell new product placements, displays to grow distribution and visibility.

• Execute promotional events, tastings, and product samplings to drive consumer awareness.

• Collaborate with distributors to ensure proper inventory, timely deliveries, and execution of programs.

• A small amount of work supporting off premise accounts may also be required as part of this role.

Market Development & Activation

• Identify and open new accounts aligned with brand strategy and target demographics.

• Support On-Premise activation plans including events, sponsorships, and seasonal programming.

• Collect and report competitive insights, pricing information, and market trends.

• Leverage data tools (VIP, KARMA) to analyze performance and track progress.

Brand Representation

• Serve as a brand ambassador, upholding company values and maintaining a professional image in the trade.

• Educate retailers and staff on product knowledge, brand story, and selling points.

• Ensure POS materials and displays reflect current marketing campaigns.

Qualifications

• 1–3 years of beverage alcohol experience

• Strong understanding of On-Premise retail environment

• Excellent interpersonal, presentation, sales, and negotiation skills

• Self-motivated, organized, and able to work independently

• Proficient in Microsoft Office Suite; experience with sales reporting tools preferred

• Must have a valid driver’s license and reliable transportation

• Willingness to work evenings and weekends as required for events and promotions

Performance Metrics

• Achievement of sales and distribution goals

• Account retention and new distribution growth

• Execution of merchandising and promotional programs

• Market share and velocity improvements

• Relationship strength with key accounts and distributor partners