Online Demand Generation Manager/Specialist (MJ001202)

Role Overview
Plan and execute online Demand Generation strategies, integrating digital marketing campaign, content planning, KOL partnerships, and media/brand activities to increase brand awareness, generate leads, and improve conversion. This role requires online strategic planning, strong cross-functional communication skills, project execution, and vendor/KOL management capabilities. (Please note this role is an individual contributor role.)

Job Responsibilities

• Plan and execute Online Demand Generation strategies and annual/quarterly plans aligned with business goals to drive leads, conversion, and ROI
• Lead digital marketing and integrated marketing communications projects across paid, owned, and earned media
• Own digital content strategy and copywriting creation or review; communicate with HQ and APAC markets to ensure message consistency and localized, conversion-oriented content
• Manage influencer partnerships: new influencer development, outreach , optimize collaboration and develop long-term partnership strategies
• Support media activities: media relations and risk management, online event visibility, and brand communications
• Manage media agencies and related vendors (Retail / Content Production), including briefs, budget, timeline, deliverable quality, and performance review
• Own and optimize Tesla Taiwan official platforms, including official website data analysis and performance reporting
• Plan and coordinate Online-to-Offline (O2O) activities and related digital exposure to connect online traffic with offline store traffic and events
• Communicate and collaborate across countries and functions; independently drive complex projects
• Track KPIs (e.g., reach, engagement, leads, CPL, conversion rate, brand awareness), regularly provide insights and optimization recommendations, and improve budget efficiency