Open Programmes Marketing – EEP

About IIMB

The IndianInstitute of Management Bangalore (IIMB) is a leading management school in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.

Industry/Service

Higher Education

Post/Job Title

“Open Programmes Marketing – EEP”

Principal Accountabilities & Responsibilities

The role responsibilities are elaborated below.

Open Enrolment programmes comprise of Short-duration Programmes (SDPs) of3-6 days duration OR Long-duration Programmes (LDPs) spread over 6 months to 1 year.

• This is an individual contributor Sales role, in a B2C & B2B context to drive generations of leads (aspirants), engage with them and eventually convert to paid participants for the cohort.

• The rolehas the following primary responsibilities:

-The role must handle ALL inbound and outbound leads, engage with the candidates and conclude the Sales with payment by the finalized candidate(s). Follow up on B2C (direct aspirants)/ B2C (sponsoring organizations) prospects through phone calls, emails, in-person and work towards closures

-He/She must provide data analytics, feedback on what is working/not working for fine-tuning the Digital Marketing campaigns. Should have an understanding of digital marketing with respect to how social media campaigns are run, what goes into social media posts etc.

-Help design marketing collaterals (e.g. videos, graphic artwork, and text for use in webpages, brochures, testimonials, etc.,) across different media platforms, working with the DM team. Help Design Marketing campaigns that provide clarity and necessary information for a prospect.

-At the top-end of the role, the role owns the end-end Sales & Marketing of the assigned programmes to him/her. He/sheshould be able to devisea go-to-market strategy for the product (i.e. the assigned open programmes);

-Must analyze thepast data to make senseof the broadtrends and buildstrategies that are data driven. Must have an understanding of similar products in the market.

-He/she must lead end-to-end execution of the Marketing Plan - including campaign planning, analysis, execution, tracking, reporting and troubleshooting.

-Monitor marketing campaigns for its performance and delivery and optimizing the campaigns to achieve the desired objectives.

• The role requires the person to work with multiple stakeholders both internal and external such as faculty, other departments, corporate L&D/HR, vendors, digital marketing team, etc., and must have excellent communication skills.

• Creation of MIS and Dashboards for the benefit of all stakeholders.

• Provide inputs for creation of content for impactful collaterals (case-studies, brochures, videos) in different formats, for social media and website.

The interested candidates are expected to go throughthe IIMB Executive Education website prior to the interview.